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All Journal Indonesian Journal of Law and Economics Review Academia Open
Hasan Ubaidillah
Universitas Muhammadiyah Sidoarjo,Universitas Muhammadiyah Sidoarjo [https://ror.org/017hvgd88]
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health

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Impact of Online Reviews, Pricing, and Viral Marketing on Shopee Purchases Nita Anggraini; Hasan Ubaidillah
Indonesian Journal of Law and Economics Review Vol 19 No 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1088

Abstract

This study investigates the influence of Online Consumer Review (X1), Price (X2), and Viral Marketing (X3) on Purchase Decisions (Y) on Shopee among students of the Faculty of Business, Law, and Social Sciences at the University of Muhammadiyah Sidoarjo. Utilizing quantitative methods and IBM SPSS Version 25 for analysis, data was collected through survey questionnaires from 110 students selected via purposive sampling. Results indicate that Online Consumer Reviews, Price, and Viral Marketing significantly impact Purchase Decisions on Shopee. The findings underscore the importance of these factors in shaping consumer behavior on e-commerce platforms like Shopee, suggesting practical implications for businesses to optimize these aspects for enhanced consumer engagement and decision-making processes. Future research should explore additional variables and expand sample sizes to further enrich understanding of online consumer behavior. Higlight: Factor Influence: Reviews, pricing, viral marketing significantly affect purchase decisions. Quantitative Approach: SPSS utilized for rigorous data analysis. Business Insights: Study offers practical strategies for enhancing online engagement. Keywoard: Online Consumer Reviews, Price, Viral Marketing, Purchase Decisions, E-commerce Platforms
Disabled Workers Outperform Non-Disabled Peers in Indonesia: “Pekerja Disabilitas Mengungguli Rekan Kerja Non-Disabilitas di Indonesia” Hadi Praseno; Kumara Adji Kusuma; Rifdah Abadiyah; Hasan Ubaidillah
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.7929

Abstract

This study examines the productivity differences between disabled and non-disabled workers at PT. United Pharmatic Indonesia. Using a quantitative approach, data were collected from 120 employees in the production department through proportional random sampling and analyzed with SPSS 22. Questionnaires provided quantitative data on employee productivity. Results show no significant difference in productivity levels, with disabled workers having a slightly higher average score (39.59) than non-disabled workers (39.16). The findings suggest that disability does not negatively impact productivity, supporting inclusive hiring practices. Highlight: No significant productivity difference: Disabled and non-disabled workers show comparable productivity levels. Higher productivity in disabled workers: Slightly higher average productivity for disabled workers. Support for inclusive hiring: Findings encourage integrating disabled individuals into the workforce. Keywoard: worker productivity, disabilities, non-disabilities, quantitative research, SPSS
Co-Authors Hadi Praseno Kumara Adji Kusuma Nita Anggraini Rifdah Abadiyah