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All Journal Indonesian Journal of Law and Economics Review
Rizki Amaliyah
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo, Indonesia
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Exploring Cafe Atmosphere and Service Excellence Effects on Customer Loyalty Globally Rizki Amaliyah; Sumartik
Indonesian Journal of Law and Economics Review Vol 19 No 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1091

Abstract

This study explores the impact of cafe atmosphere, menu diversity, and service excellence on customer loyalty at Istoria Cafe Sidoarjo. Using a quantitative approach with data from 97 respondents, the analysis reveals that cafe atmosphere significantly influences customer loyalty, while menu diversity shows no significant impact. Service excellence, however, plays a crucial role in enhancing customer loyalty. These findings highlight the importance of creating a captivating ambiance and providing exceptional service to foster customer loyalty in the competitive food and beverage industry, offering valuable insights for cafe owners and managers aiming to improve business performance. Highlight: Ambiance Affects Loyalty: Atmosphere influences customer loyalty at Istoria Cafe Sidoarjo. Service Key to Loyalty: Excellent service crucial for fostering customer loyalty. Menu Diversity's Role: Limited impact on customer loyalty identified in the study. Keyword: Cafe atmosphere, Menu diversity, Service excellence, Customer loyalty, Istoria Cafe Sidoarjo.
Co-Authors Sumartik