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All Journal INVEST : Jurnal Inovasi Bisnis dan Akuntansi ITEJ (Information Technology Engineering Journals)
Hanif Fakhrurroja
Universitas Telkom
Economics, Econometrics & Finance

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Comparison Of Sentiment Analysis Of Traveloka And Tiket.Com Applications On Twitter Using The Naive Bayes Method Nathifa Agustiana; Oktariani Nurul Pratiwi; Hanif Fakhrurroja
ITEJ (Information Technology Engineering Journals) Vol. 8 No. 2 (2023): December
Publisher : Pusat Teknologi Informasi dan Pangkalan Data IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/itej.v8i2.119

Abstract

The country of Indonesia has a strategic geographical position and is also said to be a country that is very rich in natural resources and cultural diversity. One of the supporters of economic growth in Indonesia is tourism. To support the potential of the tourism sector in Indonesia, many online travel agent applications have started to appear. Of the many OTAs, the top two applications were selected, namely the Traveloka and Tiket.com applications. This sentiment analysis requires data from Twitter. This research compares sentiment analysis on the Traveloka and Tiket.com applications in terms of price and service. The method used is naïve Bayes. The goal is to get sentiment information contained in a text with a positive or negative view. With this research, it is hoped that we can see a comparison of sentiment analysis between the Traveloka and Tiket.com applications and be able to find out the level of accuracy of naïve bayes on the Traveloka and Tiket.com applications. The price dataset that gets more positive sentiment is the Traveloka price of 97.2%. In the service dataset that has positive sentiment, Tiket.com is 46.9%. Then, the greatest accuracy was obtained after oversampling the Tiket.com price dataset by 73%, Traveloka prices by 94%, Ticket services by 87% and Traveloka services by 86%.
The Influence of IT Leadership on Business Continuity: Analysis of the Role of Digital Governance in Increasing Company Competitiveness Muhammad Fauzan Nur Adillah; Hanif Fakhrurroja
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.704

Abstract

This research aims to explore and analyze the influence of leadership in Information Technology (IT) on company business continuity with a focus on the role of Digital Governance in increasing competitiveness. Using qualitative literature study methods, this research details the background to the importance of digital transformation in the modern business context, as well as investigating the key role played by IT leadership in guiding organizations towards digital success. The data and research objects involve analysis of texts and scientific literature that includes various sources and frameworks related to IT leadership and Digital Governance. It is hoped that the results of this research will provide a deeper understanding of how effective IT leaders can influence a company's business continuity through the application of Digital Governance principles, which in turn will increase the company's competitiveness in the digital era.  
Co-Authors Muhammad Fauzan Nur Adillah Nathifa Agustiana Oktariani Nurul Pratiwi