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All Journal Optimal: Jurnal Ekonomi dan Manajemen
Hastiani Nasution
Universitas Islam Negeri Sumatera Utara

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Pemberdayaan Ekonomi Melalui Inovasi Produk Tempe : Studi Kasus UMKM Desa Mangga 2 Ananda Zulmi; Gladis Jelita; Hastiani Nasution; Nova Amelia; Siti Aisyah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9385

Abstract

The Community Service Program (KKN) is a form of community service that focuses on empowerment through the development of local potential. One of the potentials developed in this activity is the tempeh industry in Mangga 2 Village. This study aims to increase the economic value of tempeh products through product innovation and the implementation of modern marketing strategies. The research method used is a qualitative approach with data collection techniques in the form of field observations and direct interviews with tempeh Micro, Small, and Medium Enterprises (MSMEs). The results of the study indicate that the production process of tempeh and tempeh chips is still carried out traditionally, both in terms of flavor variations and less attractive product packaging. Through the KKN activity, students provided training in modern packaging, product label creation, and digital marketing assistance through the Shopee platform. This activity was able to increase the awareness and skills of business actors in developing tempeh products with higher sales value. Thus, tempeh product innovation is a strategic step in strengthening community economic independence and expanding business opportunities in the food sector based on local potential.
Co-Authors Ananda Zulmi Gladis Jelita Nova Amelia Siti Aisyah