Muhammad Raja Khwarizmi
Universitas Negeri Malang

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What is Attractive to Intention Job Seeker? Fien Zulfikarijah; Muhammad Raja Khwarizmi
Journal of Career and Entrepreneurship Vol. 2 No. 1 (2023): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jce.v2i1.25883

Abstract

Purpose – This study aims to investigate which factors employers should focus on in their job seeker strategies. The present study tested the respondent perception and analyzed relationships between social media, brand corporate, and career choice about intentions to apply for a job. Design/methodology/approach – Electronic questionnaires were distributed to students at higher education institutions in Malang. The proposed model is analyzed based on 136 responses related to two well-known Indonesian firms, they are BUMN and Government. Findings – The results indicate that several employer attributes are positive for social media, brand corporate reputation, and career choice to intention job seeker, which again is related to the attraction of potential employees. Specifically, social media is the strongest predictor of intention to apply for a job. The research is original in the way it combines social media, brand corporate, and career choice, which will be valuable to employers in their recruitment processes.
Effect Operation Strategy on Performance Fien Zulfikarijah; Muhammad Raja Khwarizmi
Journal of Career and Entrepreneurship Vol. 2 No. 2 (2023): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jce.v2i2.31026

Abstract

The aim of this research is to determine the operational strategies and business performance of entrepreneurial students, as well as to analyze operational strategies on business performance. This research was conducted on entrepreneurial students in Malang consisting of students from UB, UM Malang, Poltek, UMM, Unisma and UIN Malang. The population is students who are actively running businesses with an unknown number. Sample The sample was taken from 25 entrepreneurial students at each university, so that the total sample was 150 which was considered to represent all entrepreneurial students. The sampling technique was accidental sampling for entrepreneurial students in tertiary institutions. The analysis tool uses an interval scale and regression with SPSS. The research results show that the operation strategy and business performance of entrepreneurial students is very good, the operation strategy (cost, quality, delivery and flexibility) influences business performance.