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All Journal Phonologie : Journal of Language and Literature Jurnal Komunikasi Indonesia
Rinandi, Rinandi
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Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengkultusan Merek Iphone oleh Anggota Perempuan Komunitas Pelanggan Rinandi, Rinandi
Jurnal Komunikasi Indonesia Vol. 4, No. 1
Publisher : UI Scholars Hub

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Abstract

Penelitian ini bertujuan untuk mengetahui kesadaran merek, ritual dan tradisi dan tanggung jawab moral kolektif anggota perempuan dari komunitas pengguna dalam proses pengkultusan merek Iphone. Dengan menggunakan metode studi kasus, penelitian ini terutama menggunakan konsep pengkultusan merek Muniz dan O‘Guinn (2001) dan perilaku perempuan terhadap ponsel seperti yang dijelaskan oleh Wilska (2003). Kesimpulan utama dari penelitian ini adalah proses pengkultusan merek oleh anggota perempuan dari komunitas Iphone terjadi dalam pembentukan kesadaran merek, ritual dan tradisi dan tanggung jawab moral kolektif. Gender dan bagaimana wanita berinteraksi turut membangun bagaimana proses pengkultusan merek ini. This study aims to understand the awareness of the brand, rituals and traditions and the collective moral responsibility of female members of Iphone using community in the cult of the product. Using the case study, this research draws the concept of the cult of brand developed by Muniz and O’Guinn (2001) and women’s behavior towards mobile phones by Wilska (2003). The main conclusion is the cult of Iphone by female members of Iphone community occurs in the formation of brand consciousness, rituals and traditions and collective moral responsibility. Gender bias and how the women interact construct the process of this cult of the brand.
Analysis of Representative Speech Acts in Mata Najwa's Talk Show in The Episode Why You Need to Study Rinandi, Rinandi; Usman, Usman; Sakaria, Sakaria
Phonologie : Journal of Language and Literature Vol 5, No 1 (2024): Phonologie : Journal of Language and Literature (Article in Press)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/phonologie.v5i1.66698

Abstract

Abstract. Analysis of Representative Speech Acts in Talk Show Mata Najwa in the Episode Why Do I Need to Go to College” Thesis of Indonesian Language and Literature Education Study Program, Department of Indonesian Language and Literature Education. Indonesian Language and Literature, Department of Indonesian Language and Literature Education, Faculty of Language and Literature, Makassar State University. (supervised by Usman and Sakaria). This study aims to describe the form and function of representative speech acts in the episode of Mata Najwa Talk Show “Why Do I Need to Go to College”. The research uses qualitative method with data in the form of words and sentences that contain representative speech acts. The data source is an episode of Talk Show Mata Najwa aired on YouTube. The data collection technique uses the method of listening, recording, and documentation. The results showed that there are forms of speech acts in the form of statements, notifications, suggestions, complaints, boasts, demands, and reports. The functions include stating, informing, suggesting, complaining, boasting, demanding, and reporting.Keyword: Pragmatics, Speech Acts, Representative Speech Acts
Co-Authors Sakaria Sakaria Usman Usman