Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia
Z. Hidayat
Senior lecturers of Communication Department, BINUS Graduate Program – Master of Strategic Marketing Communication, Bina Nusantara University, Jakarta, Indonesia
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Influenced Factors of Brand Advocacy: The Case of Gen Y Consumers’ Online Travel Agent In Indonesia Dina Fatimah; Dwina Maretta; Siti Nadhilah; Ricardo Indra; Z. Hidayat
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.079 KB) | DOI: 10.36418/syntax-literate.v7i7.8433

Abstract

Brand advocacy is a fundamental component of a marketing strategy that is created from a genuine relationship with consumers. This research aimed to discover the brand advocacy perceived by Gen Y consumers online travel agents in Indonesia. This study collected 100 samples by purposive sampling technique with the statistical analysis used is Structural Equation Model (SEM). The results of this study prove that customer satisfaction positively affects brand advocacy, customer satisfaction positively affects customer trust, and customer trust positively affects brand advocacy.
Co-Authors Dina Fatimah Dwina Maretta Ricardo Indra Siti Nadhilah