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All Journal Jurnal Sosial dan Sains Ranah Research : Journal of Multidisciplinary Research and Development
Nasrullah Nasrullah
Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Jakarta
Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Transportation Other

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Analisis Pengaruh Digital Marketing dan Kualitas Pelayanan dalam Menciptakan Kepuasan Konsumen Terhadap Loyalitas Konsumen dalam Berbelanja di Market Place Mohammad Dwi Ardiansyah Putra; Suhendar Sulaeman; Nasrullah Nasrullah
Jurnal sosial dan sains Vol. 4 No. 1 (2024): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v4i1.1224

Abstract

Latar Belakang :  Dengan adanya Digital Marketing diharapkan dapat mendorong perusahaan atau Marketplace dalam mempromosikan usahanya baik dalam segi jasa yang memberikan wadah kepada seller untuk membuat toko secara online dan juga kemudahan yang akan diperoleh konsumen ketika berbelanja di Marketplace tersebut. Tujuan:  Penelitian   bertujuan   untuk   mengetahui   pengaruh   digital   marketing,   kualitas  pelayanan dalam menciptakan kepuasan konsumen terhadap   loyalitas   konsumen. Metode: Jenis   penelitiaan   ini   menggunakan   penelitian kuantitatif. Data   yang   dikumpulkan   penelitian   ini   menggunakan   kuesioner   atau   memberi beberapa  lembar  pernyataan  untuk  mengumpulkan  data  responden  dengan  jumlah  responden sebanyak 150 orang. Hasil:, Digital marketing berpengaruh positif tidak signifikan terhadap loyalitas konsumen, Digital marketing melalui kepuasan konsumen berpengaruh positif signifikan terhadap loyalitas konsumen, Kualitas pelayanan berpengaruh positif signifikan terhadap kepuasan konsumen, Kualitas pelayanan berpengaruh positif signifikan terhadap loyalitas konsumen, Kualitas pelayanan melalui kepuasan konsumen berpengaruh positif signifikan terhadap loyalitas konsumen, dan Digital marketing dan kualitas pelayanan melalui kepuasan konsumen berpengaruh positif signifikan terhadap loyalitas konsumen dalam berbelanja di Market Place. Kesimpulan: kesimpulan penelitian  ini  menunjukkan bahwa Digital marketing berpengaruh positif signifikan terhadap kepuasan konsumen.
Pengaruh Citra Merek dan Harga Terhadap Kepuasan serta Implikasinya Pada Loyalitas Pelanggan pada Prima.Network di Jember Gerry Hendra Setiawan; Nasrullah Nasrullah; Lukman Hadi
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 1 (2023): Ranah Research : Journal Of Multidisciplinary Research and Development (Novembe
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i1.804

Abstract

The aims of this study were: 1) To determine the significant effect of brand image on Prima.Network customer satisfaction in Jember. 2) To determine the significant effect of Price on Prima.Network Customer Satisfaction in Jember. 3) To determine the significant effect of Brand Image on Prima.Network Customer Loyalty in Jember. 4) To determine the significant effect of Price on Prima.Network Customer Loyalty in Jember. 5) To determine the significant effect of Satisfaction on Prima.Network Customer Loyalty in Jember. 6) To determine the significant effect of Brand Image on Satisfaction and Its Impact on Prima.Network Customer Loyalty in Jember. 7) To determine the significant effect of Price on Satisfaction and its Impact on Prima.Network Customer Loyalty in Jember. The type of research conducted in this research is descriptive research using survey methods. The population in this study is the community or users of Prima.Network services in Jember, totaling 400 people. The sampling technique used was the Slovin formula, so a sample of 200 Prima.Network customers was taken in Jember. The analytical method in this study was carried out using the Structural Equation Model (SEM). The model used is multiple regression analysis. The results of this study indicate that: 1) There is an influence of Brand Image on Customer Satisfaction. 2) There is an effect of Price on Customer Satisfaction. 3) There is an influence of Brand Image on Customer Loyalty. 4) There is an effect of Price on Customer Loyalty. 5) There is an influence of Customer Satisfaction on Customer Loyalty. 6) There is an influence of Brand Image on Customer Satisfaction. 7) There is an effect of Price on Satisfaction and its Impact on Customer Loyalty
Co-Authors Gerry Hendra Setiawan Lukman Hadi Mohammad Dwi Ardiansyah Putra Suhendar Sulaeman