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All Journal Edunity: Kajian Ilmu Sosial dan Pendidikan Jurnal Ekonomi, Teknologi dan Bisnis Jurnal Manajemen FE-UB
Roma Nova Cahjati Poetry
Universitas Borobudur
Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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The Influence of Creativity, Product Innovation, and Marketing Strategy on Increasing Consumer Purchasing Power PT. Kaya Ilmu Bermanfaat Tina Amelia; Roma Nova Cahjati Poetry
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 6 (2024): Edunity : Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i6.253

Abstract

This research aims to analyze the influence of the variables of creativity, product innovation, and marketing strategy on increasing the purchasing power of PT Kaya Ilmu Bermanfaat consumers. This research uses survey research, where research data is obtained from questionnaires distributed to respondents and is generally carried out by testing hypotheses. Research is conducted on PT. Kaya Ilmu Bermanfaat. The research approach used is a quantitative approach, where this research approach is carried out directly in the field, from the data obtained, then the researcher will carry out hypothesis testing using statistical analysis The population are consumers of PT Kaya Ilmu Bermanfaat. The sampling method used was nonprobability sampling with a purposive sampling technique so that a research sample of 100 respondents was obtained. The data analysis technique used is PLS-SEM. The research results show that creativity and innovation have a positive and insignificant effect on increasing consumer purchasing power partially. Meanwhile, marketing strategy has a positive and significant effect on increasing consumer purchasing power.
Pentingnya Brand Experience Pada Hotel Butik: Studi Kasus Dari Hotel Puri Asri Magelang Roma Nova Cahjati Poetry
Jurnal Manajemen FE-UB Vol. 12 No. 2 (2024): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jm.v12i2.1600

Abstract

Tujuan dari penelitian ini adalah untuk mengkaji pentingnya Brand Experience dalam membentuk Brand Image, Perceived Value, dan Brand Loyalty pada hotel butik. Mengingat hotel butik berfokus pada pengalaman dalam pemberian layanan, studi mengenai Brand Experience dalam konteks hotel butik menjadi sangat relevan. Hotel Puri Asri yang berlokasi di Kota Magelang dipilih sebagai objek penelitian. Sampel dalam penelitian ini adalah para tamu yang pernah menginap di Hotel Puri Asri. Teknik pengambilan sampel yang digunakan adalah convenience sampling dengan jumlah responden sebanyak 150 orang. Penelitian ini menggunakan teknik analisis Partial Least Squares (PLS) untuk menganalisis data. Temuan dari penelitian ini mengungkapkan bahwa brand experience memiliki pengaruh yang signifikan terhadap brand image dan perceived value, tetapi tidak memiliki pengaruh yang signifikan terhadap brand loyalty. Sementara itu, brand image memiliki pengaruh yang signifikan terhadap perceived value dan brand loyalty. Selanjutnya, perceived value juga memiliki pengaruh yang signifikan terhadap brand loyalty.
Analysis of the Influence of Education on Productivity and Economic Growth Adimas Rois Adnan; Roma Nova Cahjati Poetry
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 5 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/rfjdpn58

Abstract

Education plays a strategic role in improving labor productivity and promoting sustainable economic growth, particularly in developing countries such as Indonesia. However, despite continuous government investment in the education sector, Indonesia still faces challenges related to educational quality, labor productivity, and regional economic disparities. This study aims to analyze the effect of education on labor productivity and economic growth in Indonesia and to examine the mediating role of productivity in the relationship between education and economic growth. This study employs a quantitative approach using panel data from 34 Indonesian provinces during the 2020–2024 period. Data were obtained from the Central Statistics Agency (BPS), the Ministry of Manpower, and other official publications. Panel data regression analysis using the Fixed Effect Model was applied to estimate the relationships among the variables. The findings reveal that education, measured by average years of schooling, has a positive and significant effect on labor productivity and economic growth. Each additional year of schooling significantly increases worker productivity and contributes to regional economic growth. Furthermore, labor productivity significantly mediates the relationship between education and economic growth. The study concludes that improving educational quality and accessibility is essential for strengthening labor productivity and accelerating sustainable economic development in Indonesia.
Co-Authors Adimas Rois Adnan Amelia, Tina