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All Journal Al-Kharaj: Journal of Islamic Economic and Business JER Indonesian Journal of Economics, Business, Accounting, and Management IJEMA
Albari
Universitas Islam Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of eWOM and Price on Brand Image and Consumer Buying Interest of Somethinc in E-Commerce Enrikha Jihan Shalsabila Jihan; Albari
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.667

Abstract

This study aims to explain the influence of eWOM and price on brand image and purchase intention of Somethinc products in e-commerce. The research method used in this study is a quantitative approach through online questionnaire distribution, obtaining 220 respondents. The number of respondents was obtained using convenience sampling techniques based on specific criteria. The data analysis was conducted using PLS-SEM. The results of this study indicate that eWOM and price variables have a positive and significant influence on brand image, and the variables eWOM, price, and brand image also have a positive and significant influence on purchase intention. This research can contribute to the literature on purchase intention by considering the variables of eWOM, price, and brand image. For companies, the findings can be taken into consideration to strengthen relationships with consumers through e-commerce.
The Effectiveness of Pricing Strategy on Purchasing Decisions for Bookkeeping and Chasiers Paccounting Applications by Panemu I Wayan Langit Baliage Wayan; Albari
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.677

Abstract

This research was conducted to determine whether there is an effectiveness of pricing strategy on purchasing decisions for bookkeeping applications and cashier PAccounting by PT Panemu Solusi Industri. This study used a descriptive qualitative approach with direct observation methods and interviews by companies. The conclusion in this study is that companies apply several different Paccounting pricing strategies, including discount pricing strategies, freemium pricing strategies, premium pricing strategies, and psychological pricing strategies. Each strategy used has a different purpose, where the discount pricing strategy is expected to make consumers choose the highest price package, then the freemium pricing strategy focuses on attracting potential users with a trial period at no cost, while the premium pricing strategy offers consumers with a full-featured application, and the psychological pricing strategy aims to make potential customers think that the product is not expensive. The results showed that the four strategies had a positive impact on consumer interest seen from the increase in sales for 3 years.
Pengaruh Confidence Benefit, Social Benefit, Dan Special Treatment Benefits Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Mediasi Indra Ahmad Riyadi Harahap; Albari
Indonesian Journal of Economics Management and Accounting Vol. 1 No. 9 (2024): IJEMA - September 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh confidence benefit, social benefit, special treatment benefit terhadap loyalitas konsumen dengan kepuasan konsumen sebagai mediasi. Penelitian ini melibatkan nasabah BPD DIY. Sampel dalam penelitian ini minimal 200 responden. Analisis data menggunakan Structural Equation Modeling (PLS-SEM) untuk mengetahui hubungan antar variabel. Hasil penelitian menunjukka bahwa: 1) Confidence benefit berpengaruh positif signifikan terhadap kepuasan konsumen; 2) Social benefit tidak berpengaruh terhadap kepuasan konsumen; 3) Special treatment benefit berpengaruh positif signifikan terhadap kepuasan konsumen; 4) Confidence benefit tidak berpengaruh terhadap loyalitas konsumen; 5) Social benefit tidak berpengaruh terhadap loyalitas konsumen; 6) Special treatment benefit berpengaruh positif signifikan terhadap loyalitas konsumen; dan 7) Kepuasan konsumen berpengaruh positif signifikan terhadap loyalitas konsumen. Nilai R2 variabel loyalitas konsumen sebesar 0,797 dan kepuasan konsumen memiliki nilai 0,669. Adapun nilai Q2 menunjukkan bahwa kepuasan konsumen dan loyalitas konsumen memiliki Q2 > 0 sehingga bahwa akurasi prediksi model jalur dapat diterima. Nilai SRMR 0,052 menunjukkan well-fitting model, sehingga layak digunakan dalam pengujian hipotesis.
The Effect of Green Brand Awareness and Green Brand Image on Sustainable Purchase Intention With Green Brand Trust as a Mediation Variable in Cake Products in Yogyakarta Riyan Indra Wijaya; Albari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countrie
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11314

Abstract

This study aims to analyze the influence of green brand awareness, green brand image, and green brand trust on sustainable purchase intention among Cocoabutter Yogyakarta consumers. The research approach used is a quantitative approach. The population in this study are consumers who have never purchased but have received information. The sampling technique used a non-probability sampling method with a convenience sampling technique. The number of samples in this study was 281 respondents. The research data was obtained through online questionnaires using Google Forms with measurements using a 5-point Likert scale. The research data were analyzed using SmartPLS software version 4.1.1.8 with the Structural Equation Model (SEM) method. The results of the analysis show that green brand awareness has a positive and significant effect on green brand image, green brand awareness has a positive and significant effect on sustainable purchase intention, green brand awareness has a positive and significant effect on green brand trust, green brand image has a positive and significant effect on sustainable purchase intention, green brand image has a positive and significant effect on green brand trust, and green brand trust has a positive and significant effect on sustainable purchase intention among Cocoabutter Yogyakarta consumers.
The Influence of Brand Awareness, Brand Image Recognition on Brand Loyalty with the Intervening Mediation of Brand Trust and Brand Love on Samsung Smartphone Products in Indonesia Eka Ayu Safitri; Albari
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 4 (2024): April 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i4.67

Abstract

This research explains the influence of brand awareness, brand image, brand trust, brand love on brand loyalty of Samsung smartphones in Indonesia. Globalization has brought about changes in the world of technology, one of which is the Samsung folding smartphone model. This research used 195 samples. Sampling used a non-probability method with convenience sampling techniques. The analysis techniques used are structural equation modeling (SEM) and AMOS. The research results concluded that there is an influence of: brand awareness on brand image; brand image impacts brand trust; brand trust influences brand love; brand trust impacts brand loyalty; brand love influences brand loyalty. This research also shows that there is no influence of: brand awareness on brand trust; brand awareness has no effect on brand love; brand image has no impact on brand love; brand awareness has no impact on brand loyalty; and brand image has no impact on brand loyalty.
The Influence of Brand Image, Brand Loyalty and Word of Mouth (WOM) on Purchase Intention for Brand Somethinc Nabila Wika Alya Fauzia; Albari
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 4 (2024): April 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i4.68

Abstract

This research aims to determine the influence of brand image, brand loyalty and word of mouth (WOM) on purchase intention for the Somethinc Brand. The growth of products related to skin care continues to increase. One of the local skincare brands that was founded in 2019 is Somethincnc. This research used a sample of 200 respondents from all over Indonesia. The sampling used was a non-probability sampling method using a purposive sampling technique. Meanwhile, the analysis technique in this research uses structural equation modeling (SEM) with using the AMOS version 24 program. The results there is a positive and significant influence between the variables brand image and brand loyalty, brand loyalty with WOM, and brand loyalty with purchase. intention. Meanwhile, there is an insignificant influence on the brand image variable with WOM and brand image and WOM with purchase intention.
Co-Authors Eka Ayu Safitri Enrikha Jihan Shalsabila Jihan I Wayan Langit Baliage Wayan Indra Ahmad Riyadi Harahap Nabila Wika Alya Fauzia Riyan Indra Wijaya