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Dewi Fitrtotus Sa`Diyah
Institut Agama Islam Pangeran Diponegoro Nganjuk Indonesia
Education

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Strategi Pemasaran yang Efektif: Meningkatkan Omzet Penjualan Roti dalam Tinjauan Hukum Ekonomi Islam di Mawaddah Bakery Bandar Lor Kediri Juni Iswanto; Subekan Subekan; Dewi Fitrtotus Sa`Diyah; Mastur Mastur; Agus Tohawi
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.4775

Abstract

This study delves into the marketing strategies of Mawaddah Bakery, located in Bandar Lor, Kediri, with the aim of increasing sales revenue and examining the perspectives of Islamic economic law. Utilizing a descriptive and qualitative case study approach, primary data sources include the business owner, supplemented by secondary data in the form of documentation. Research findings indicate that Mawaddah Bakery has successfully implemented an effective marketing mix strategy (4Ps). Strategies related to product, price, place, and promotion are executed well, encompassing product quality, pricing, strategic location, and consumer service promotion. In the context of Islamic economics, these strategies align with Sharia principles, emphasizing characteristics such as devotion, realism, humanism, and ethics. The strategies adhere to the characteristics of Sharia marketing and the Islamic marketing strategy system. This reflects compliance with Islamic economic values in a business context.
Penerapan Etika Bisnis Islam dalam Perdagangan Bawang Merah di Pasar Sukomoro Nganjuk Agus Tohawi; Juni Iswanto; Subekan Subekan; Dewi Fitrtotus Sa`Diyah; Mastur Mastur
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.4776

Abstract

This research focuses on the practice of buying and selling Red Onions in the Sukomoro Market, Nganjuk Regency, and the application of Islamic business ethics principles by traders. Prophet Muhammad, as a trader, provides a historical context. The research method employed is qualitative with a descriptive approach. Primary data is obtained from wholesale Red Onion traders, retail traders, and buyers; while secondary data comes from observations and archives. The findings indicate that transaction practices generally adhere to Islamic principles such as honesty and avoidance of deception. However, there is still a lack of understanding in the principles of trustworthiness and fair competition. In the application of Islamic business ethics, some traders do not fully comprehend the principles of accountability and tauhid. Nevertheless, the principles of justice, freedom, and ihsan have been well applied in trade. The research aims to understand and enhance traders' understanding of Islamic business ethics.
Co-Authors Agus Tohawi Juni Iswanto Mastur Mastur Subekan Subekan