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Rizky Syafputra
Universitas Pamulang
Education

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Analisis Strategi Pemasaran Pada Perusahaan Freight Forwarding PT. Logwin Air & Ocean Indonesia Rizky Syafputra; Sri Fauziah; Mardiyanto Amir; Yoyoh Cikayanti
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

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Abstract

In connection with the very high demand for market shipping services, PT Logwin Air & Ocean Indonesia requires the right marketing strategy so that the company can survive and develop. Therefore, the purpose of this study is to analyze the marketing strategy which is an important tool in identifying the 4P Marketing Mix and STP Analysis. So that the company can formulate a competitive strategy in its business. The results of the analysis based on the data obtained, that the services offered by PT Logwin Air & Ocean Indonesia are very good if developed and marketed both domestically and abroad. From the results of this marketing strategy analysis, there are several things that need to be managed and anticipated by the management of PT Logwin Air and Ocean Indonesia. The main key for a company to break through the domestic and foreign markets is to continue to adapt to the target market. No less important is the inclusion of technology, especially social media is the main factor that supports success in keeping up with the evolving times.
Pengaruh Sistem Informasi Akuntansi (SIA) terhadap Pengendalian Internal di Perusahaan Jecky Indramarta; Rizky Syafputra
Journal on Education Vol 6 No 4 (2024): Journal on Education: Volume 6 Nomor 4 Mei-Agustus 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i4.5773

Abstract

This research aims to understand the influence of Accounting Information Systems (AIS) on internal control in companies that utilize AIS. This research uses qualitative research methods so that the results are presented using descriptive analysis. The discussion in this research explains that the policies and procedures that exist in each company are intended to provide guarantees that the goals that have been set and the rules that have been set can be achieved and adhered to, and are a form of management control that is also used to provide reliable and guaranteed financial information. compliance with applicable laws and regulations.
Co-Authors Jecky Indramarta Mardiyanto Amir Sri Fauziah Yoyoh Cikayanti