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All Journal Siber International Journal of Sport Education
Hapzi Ali
Bhayangkara University Jakarta Raya, Jakarta, Indonesia
Education Social Sciences

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SWOT Analysis in Determining Long-Term Competitive Strategies at PT. XYZ Dilla Ghaisani Putri; Hapzi Ali
Siber International Journal of Sport Education Vol. 2 No. 3 (2025): (SIJSE) Siber International Journal of Sport Education (January - March 2025)
Publisher : Siber Nusantara Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijse.v2i3.207

Abstract

This study aims to formulate an effective long-term competitive strategy for PT. XYZ, a furniture company that manufactures sofas, mattresses, for domestic and export markets. The research object in this study is PT. XYZ, which is facing competitive challenges due to the increasing number of competitors and changing market preferences. The method used is qualitative descriptive with a case study approach, through the collection of data from literature studies. The analysis is carried out using SWOT tools to identify internal (strengths and weaknesses) and external (opportunities and threats) factors that affect the company's position. The results of the study show that PT. XYZ has strength in product quality and production capacity, but is weak in digitalization and global branding. Opportunities stem from the growth of e-commerce and design trends, while threats include fluctuations in raw material prices and fierce competition. The resulting strategy includes increasing production efficiency through digitalization, developing innovative products, expanding digital marketing, and strengthening internal management systems. This strategy is expected to be able to increase the competitiveness and market position of PT. XYZ on an ongoing basis.
Application of SWOT Analysis to Determine Strategic Position of PT XYZ in National Market Nada Salsabila Aglifianti; Hapzi Ali
Siber International Journal of Sport Education Vol. 2 No. 3 (2025): (SIJSE) Siber International Journal of Sport Education (January - March 2025)
Publisher : Siber Nusantara Review

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Abstract

This study aims to analyze the application of SWOT analysis in determining the strategic position of PT XYZ in the Indonesian national market. The object of the study is PT XYZ, a company that faces challenges and opportunities in domestic market competition. This research method uses SWOT analysis (strengths, weaknesses, opportunities, and threats) to identify internal (strengths and weaknesses) and external (opportunities and threats) components that can affect business performance. The results of the study indicate that PT XYZ has strengths such as continuous product innovation, extensive distribution networks, and strong brand reputation. However, the company also faces problems such as dependence on the local market and slow digital adoption. While threats include intense competition and fluctuations in raw material prices, opportunities that can be utilized include the development of e-commerce, government support, and the possibility of expansion into the ASEAN market. To maintain PT XYZ's strategic position in the national market, strategies such as improving digital platforms, increasing operational efficiency, and developing new products are formulated based on SWOT analysis.
Implementation of SWOT Analysis to Increase Competitiveness of Online Stores in the Marketplace Refina Armelda Sari; Hapzi Ali
Siber International Journal of Sport Education Vol. 2 No. 2 (2024): (SIJSE) Siber International Journal of Sport Education (October - December 2024
Publisher : Siber Nusantara Review

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Abstract

The advancement of digital commerce compels online sellers on marketplace platforms to adopt precise and adaptive strategies to sustain their competitiveness. This research examines key internal and external factors—namely strengths, weaknesses, opportunities, and threats (SWOT)—that shape strategic efforts in managing online stores. Utilizing a descriptive qualitative design, data were gathered through direct observation. The study indicates that a solid grasp of both internal resources and external pressures allows entrepreneurs to construct more effective strategic responses. As a result, SWOT analysis proves to be a fundamental tool for guiding the development and competitive resilience of online retail businesses operating within marketplace ecosystems.
SWOT Analysis as an Innovation Strategy in Improving PT XYZ's Business Sustainability Bintang Afrina Putri; Hapzi Ali
Siber International Journal of Sport Education Vol. 2 No. 3 (2025): (SIJSE) Siber International Journal of Sport Education (January - March 2025)
Publisher : Siber Nusantara Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijse.v2i3.228

Abstract

This study aims to create a sustainable fashion industry innovation strategy using a SWOT analysis approach to PT XYZ, a company that makes formal and casual clothing for sale domestically and abroad. The object of this study is PT XYZ, a company that makes formal and casual clothing for sale domestically and abroad. This company is facing challenges to maintain the sustainability of its business amidst increasingly dynamic competition in this industry. The research method uses a qualitative descriptive approach based on literature studies. SWOT analysis is an analysis of strengths, weaknesses, opportunities, and threats that can affect the sustainability of a company. The results of the analysis show that PT XYZ has advantages in innovative product design and flexible production systems, but has weaknesses in terms of branding and digital distribution worldwide. While opportunities come from environmentally friendly fashion trends and market digitalization, threats come from shifting trends, global fast fashion, and supply chain uncertainty. The strategies made include increasing digital branding, investing in environmentally friendly materials, collaborating with local designers, and improving supply chain management.
Co-Authors Bintang Afrina Putri Dilla Ghaisani Putri Nada Salsabila Aglifianti Refina Armelda Sari