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All Journal Dinasti International Journal of Management Science
Herminda Herminda
Universitas Persada Indonesia Y.A.I Jakarta, indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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Built Competitive Advantage Models on Cofee Shop Business in Jakarta Herminda Herminda; Muhammad Iman Nugroho
Dinasti International Journal of Management Science Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i3.1628

Abstract

This research is to determine the influence of entrepreneurial orientation, product innovation, and business location on competitive advantage at coffee shops in Jakarta. This study used quantitative research with a data collection method using a closed model questionnaire technique measured by a likert scale by taking a sample of 200 respondents from 296 coffee shop owners who became the population. Approach modeling and data analysis using the Structure Equetion Model (SEM) using the Lisrel program version 8.8. The resulting structural equation model is KUB = -0.048*OKW + 0.35*INP + 0.53*LOK, with an R square of 0.76 (76%) and nilai Fcount of 5.84 ? 3.84, which means that the three free variables are significant to the varaibel bound it. Thus, the variables of Entrepreneurship Orientation (OKW), Product Innovation (INP) and Business Location (LOK) together affect the competitive advantage (KUB) of coffee shops in Jakarta. The most dominant variable affecting the competitive advantage of coffee shops is the location of the business with a comfortable and safe environment.
Co-Authors Muhammad Iman Nugroho