Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Siber International Journal of Digital Business
Mohamad Zaini
Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Optimalisasi Kepuasan Penumpang Melalui Teknologi Layanan dan Peningkatan on Time Performance pada Scoot Airlines di Bandara Soekarno-Hatta Aisyah Rahmawati; Raih Zachri; Mohamad Zaini
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6303

Abstract

Kualitas pelayanan dan ketepatan waktu penerbangan (on time performance) merupakan dua aspek fundamental dalam industri transportasi udara yang memengaruhi tingkat kepuasan penumpang. Scoot Airlines sebagai salah satu maskapai internasional yang beroperasi di Bandar Udara Soekarno-Hatta menghadapi tuntutan kompetitif untuk mempertahankan kinerja operasional yang konsisten. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan on time performance terhadap kepuasan penumpang. Dengan menggunakan pendekatan kuantitatif deskriptif dan metode analisis regresi linear berganda, data dikumpulkan melalui observasi dan penyebaran kuesioner kepada 100 responden dari total populasi 23.565 penumpang, dengan skala Likert lima poin. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan penumpang. Selanjutnya, on time performance juga terbukti berpengaruh signifikan terhadap kepuasan penumpang.  Uji simultan memperlihatkan bahwa kedua variabel bersama-sama berpengaruh signifikan terhadap kepuasan penumpang. Temuan ini menegaskan bahwa keberhasilan maskapai dalam memberikan pelayanan yang prima dan menjaga ketepatan waktu operasional mampu meningkatkan persepsi positif serta kepuasan penumpang. Secara teoretis, penelitian ini berkontribusi pada literatur manajemen operasional dan pemasaran jasa transportasi udara, sedangkan secara praktis, hasil penelitian memberikan rekomendasi bagi manajemen Scoot Airlines untuk menitikberatkan pada perbaikan kualitas pelayanan dan konsistensi on time performance sebagai strategi peningkatan daya saing.
The Influence of Sales Strategy, Business Concept and Success Indicators on Entrepreneurship with Marketing Management as a Mediating Variable Nunung Ayu Sofiati; Agus Suhendra; Indra Sani; Mohamad Zaini
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i1.46

Abstract

The article on the influence of sales strategy, business concept and success indicators on entrepreneurship with marketing management as a mediating variable is a scientific literature article in the scope of marketing management science. The purpose of this study is to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The research method used is descriptive qualitative. The data collection technique uses literature studies. Data were obtained from previous research that is relevant to this study and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and Sinta journals. The results of this article are: 1) Sales Strategy influences Marketing Management; 2) Business Concept influences Marketing Management; 3) Success Indicators influence Marketing Management; 4) Sales Strategy influences Entrepreneurship; 5) Business Concept influences Entrepreneurship; 6) Success Indicators influence Entrepreneurship; and 7) Marketing Management influences Entrepreneurship.
The Role of Marketing Mix, Market Share and E-Commerce on Business Management Mohamad Zaini
Dinasti International Journal of Management Science Vol. 6 No. 2 (2024): Dinasti International Journal of Management Science (November - December 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i2.3567

Abstract

This study aims to build a hypothesis regarding the role between variables which can later be used for further research in the scope of business management. The scientific literature review article on the role of marketing mix, share market and e-commerce on business management which is a scientific literature article in the scope of business management science. The approach used in this literature review research is descriptive qualitative. The data collection technique used in this literature article is a literature study or review of relevant previous articles. The data used in this descriptive qualitative approach comes from previous studies relevant to this research such as academic online media including Thomson Reuters Journals, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journals, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, one to two relevant previous articles were used to review each independent variable. The results of this literature review article are: 1) Marketing mix plays a role in Business Management; 2) Share Market plays a role in Business Management; and 3) E-Commerce plays a role in Business Management.
Co-Authors Agus Suhendra Aisyah Rahmawati Indra Sani Nunung Ayu Sofiati (Efi) Raih Zachri