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All Journal Ranah Research : Journal of Multidisciplinary Research and Development
Jiddan Arsyad Lubis
Faculty of Communication and Business, Telkom University, Indonesia
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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The Influence of Instagram @Xlaxiata_Iot Social Media Content Messages on Public Knowledge Regarding Ai/Iot (Case Study Xl Axiata – X Camp) Jiddan Arsyad Lubis
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 4 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Mei 202
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i4.861

Abstract

This research aims to determine the influence and magnitude of Instagram Social Media Content Messages @xlaxiata_iot influence Public Knowledge regarding AI/IoT (XL Axiata Case Study – X Camp). This research was carried out on Instagram social media @xlaxiata_iot. The research method used is quantitative and simple regression analysis. The population and sample for this research are 100 followers of Instagram social media @xlaxiata_iot. This research shows that the influence of the Instagram Social Media Content Message @xlaxiata_Iot on Community Knowledge related to AI/IoT (XL Axiata Case Study – X Camp) is positive. So, if there is an increase in the factors that determine Instagram media content messages @xlaxiata_Iot, it will directly have an impact on increasing public knowledge. Likewise, if Instagram @xlaxiata_Iot media content messages decrease, then public knowledge will decrease. The magnitude of the influence exerted by the Instagram Social Media Content Message @xlaxiata_Iot on Public Knowledge regarding Ai/Iot (Case Study XL Axiata – 36%. So, it can be concluded that this research shows that there is a contribution of Instagram media content in influencing public knowledge of AI/IoT by 36%. Meanwhile, the remaining 64% is influenced by other factors.
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