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This Author published in this journals
All Journal Involvement International Journal of Business (IIJB) Feedback International Journal of Communication
Dhriti Kappagantu
Avinash College of Commerce
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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A Comparative Study On Online Marketing Strategies With Reference To Amazon And Flipkart In Twin Cities Of Telangana Dhriti Kappagantu; Netra Mahindra; Baseedu Sai Sandeep
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.27

Abstract

This comparative study explores the awareness and perceptions of online shoppers regarding the marketing strategies employed by Amazon and Flipkart in the twin cities of Telangana. The research aims to understand how these strategies influence consumer behavior and contribute to the companies' market positioning. In today's fast-paced environment, understanding how leading e-commerce platforms attract and retain customers is crucial. Our findings indicate that Amazon excels over Flipkart in various aspects of online marketing. Amazon's strategic use of social media marketing, continuous advertising, and influencer partnerships effectively engages consumers and promotes its products and services. Furthermore, Amazon's diversification into the entertainment sector with platforms like Amazon Prime Video, Amazon Music, and Amazon Mini TV enhances its customer engagement and broadens its market reach. In contrast, Flipkart's marketing efforts are largely confined to the online promotion of its core products and services, limiting its competitive edge. This study highlights Amazon’s superior marketing approaches and their effectiveness in fostering business growth, while also emphasizing the need for Flipkart to expand and innovate its marketing strategies to better compete. This comparative analysis provides valuable insights for businesses and marketers aiming to enhance their online marketing strategies and understand consumer preferences in a dynamic digital marketplace. The research underscores the significance of integrated marketing efforts, including social media and entertainment engagement, in driving consumer awareness and loyalty in the competitive online retail sector.
Sustainable Plastic Waste Collection and Distribution Strategies in Operations Management Dhriti Kappagantu; Netra Mahindra; Baseedu Sai Sandeep; Krishna Mayi
Involvement International Journal of Business Vol. 2 No. 3 (2025): July 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v2i3.140

Abstract

The global plastic waste crisis necessitates effective collection and distribution strategies aligned with principles of Operations Management and Sustainability. This study investigates efficient methods for managing plastic waste, focusing on mechanisms such as buy-back facilities, door-to-door collection systems, and reverse vending machines (RVMs). Among the various types of plastics, only PET, HDPE, PP, and LDPE are widely recyclable, with PET being the most preferred due to its high recyclability and potential for reuse in manufacturing. A mixed-methods approach was adopted, combining both qualitative and quantitative data collection techniques. The study involved a comparative analysis of different plastic collection strategies across various countries and regions, including deployments of RVMs in the UK, Sweden, Australia, Canada, the USA, and selected Indian cities such as Mumbai, Delhi, and Chennai. Findings reveal that RVMs offer a superior method for plastic collection due to their integrated sorting capabilities and user-friendly design. The global proliferation of over 100,000 RVM units illustrates their scalability and acceptance. Furthermore, the study highlights the environmental and economic benefits of optimized plastic waste collection, including natural resource conservation, energy savings, job creation, and reduced ecological impact. The integration of sustainable collection strategies, particularly through the deployment of RVMs, holds significant promise for enhancing waste management systems. The study emphasizes the importance of selecting appropriate technologies and infrastructures to support a circular economy. These insights contribute to operational improvements in waste logistics and support long-term sustainability goals.
Co-Authors Baseedu Sai Sandeep Krishna Mayi Netra Mahindra