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All Journal Jurnal Ilmu Komunikasi Keraton: Journal of History Education and Culture Social Landscape Journal Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Kediri Journal of Journalism and Digital Media Feedback International Journal of Communication Academic Journal of Dawa and Communication
Ulfi Nurfaiza
UIN Sayyid Ali Rahmatullah Tulungagung
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Gaya Komunikasi Model Profesional SZ Management Surabaya Ulfi Nurfaiza
Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2018): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (65.873 KB) | DOI: 10.15642/jik.2018.8.2.96-113

Abstract

Penelitian ini membahas tentang Gaya Komunikasi Model Professional SZ Management Surabaya melaui komunikasi secara verbal dan nonverbal. Metode penelitian ini peneliti menggunakan metode deskriptif kualitatif. Tujuan yang ingin dicapai oleh peneliti adalah untuk memahami dan mendeskripsikan gaya komunikasi Model Professional SZ Management Surabaya secara verbal dan nonverbal. Hasil peneliti ini bahwa, gaya komunikasi model professional secara verbal dapat diketahui melalui penggunaan bahasa sehari hari. Sedangkan melalui nonverbal dapat diketahui melalui ketinggian badan yang berkisaran antara 165 – 170 cm, busana yang sesuai dengan waktu dan situasi setiap model, ekspresi wajah yang memiliki kemampuan fotogenic atau dapat disebut wajah menarik saat di kamera serta kemampuan di bidang (catwalk) kemampuan berjalan berlenggak-lenggok dengan memperagakan busana yang berada di atas panggung dan disaksikan oleh banyak pihak dengan menggunakan sepatu high heels yang berketinggian kisara 12 – 15 cm.
STRATEGI PENGEMBANGAN (LEMBAGA PENYIARAN PUBLIK) LPP TVRI MELALUI REBRANDING LOGO BARU: PERSPEKTIF INDUSTRI MEDIA ISLAM Ulfi Nurfaiza
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 3 No. 2 (2019): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v3i2.1808

Abstract

TVRI (Televisi Republik Indonesia) seeks to provide wise information for the public. However, because in the current era of the rapid rise of the media industry, it is very important that the TVRI Public Broadcasting Institution re-emerges before the public with a new identity as a counterweight and news highlight that is able to voice community rights and promote cultural values and local wisdom. In rebranding, there are a number of things carried out by LPP TVRI namely implementing the Power Marketing mindset, which lies in 3 keys, first moving is done before TVRI rebranding can be passed from Kepsta, starting to form a small team for rebranding preparation. Second, Caring (caring) by involving every community and having innovation in developing companies such as the emergence of a new program ‘’ Good Morning East Java ‘’ which has the aim to greet residents and serve the East Java people. Third, Innovation is an effort of LPP TVRI to produce new products and innovations to move forward with the aim of being an institution that has a vision and mission for unifying the nation. This can be seen in the change in the new logo, color and organizational culture.In the perspective of the Islamic Media Industry, Islam is a religion that strongly advocates for creating brotherhood and unity of various differences. TVRI as public television also implements as its slogan the unifying media of the nation, naturally responsible as a media that is able to disseminate interesting information with the aim of being a media that is able to serve the public so as to create brotherhood.
Digital Public Relations Strategy for Promoting E-Filing Services to Enhance Public Service at the Pratama Tulungagung Tax Office Robby Wahyudi; Ulfi Nurfaiza; Fikri Amiruddin Imsani
Feedback International Journal of Communication Vol. 1 No. 3 (2024): September 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i3.52

Abstract

The Pratama Tulungagung Tax Service Office is embracing the rapid advancements in technology, which necessitates the use of digital media to enhance its operations, particularly in public service delivery. This study aims to investigate the digital public relations (PR) strategies employed to promote E-Filing services and improve public service quality at the Pratama Tulungagung Tax Service Office. Specifically, the research examines how digital PR leverages social media platforms, such as Instagram, Facebook, Twitter, and YouTube, to communicate effectively with the public. By utilizing these platforms, the office aims to raise awareness and improve the accessibility of its E-Filing services, ultimately enhancing user experience and satisfaction. This research employs a qualitative methodology, with data gathered through a combination of observations, interviews, and documentation at the Pratama Tulungagung Tax Service Office. Data analysis focuses on the strategic use of digital media by the office's PR team to reach and engage a wider audience, thereby improving the public's understanding and use of E-Filing services. The findings that digital PR plays a significant role in facilitating the dissemination of information related to E-Filing services, contributing to more efficient and transparent public service delivery. The study concludes that effective digital communication strategies not only promote service awareness but also enhance the overall quality of public services provided by the Pratama Tulungagung Tax Service Office.
Utilization of Instagram as a Marketing Communication Media for Dhy Hijab Fashion Store Ulfi Nurfaiza
Kediri Journal of Journalism and Digital Media (KJOURDIA) Vol. 2 No. 2 (2024): KJOURDIA: Kediri Journal of Journalism and Digital Media
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/kjourdia.v2i2.2609

Abstract

Abstract Marketing products on digital platforms certainly cannot be separated from the use of strategies and the right role of marketers. This is exploited by one of the fashion stores, namely Dhy Hijab, which uses Instagram as a marketing medium for its products. The aim of this research is to find out the use of Instagram which was chosen as a marketing medium by Store Dhy Hijab. This research uses a descriptive qualitative method, which emphasizes a detailed discussion of the objects studied and arranged in a scientific setting. The theory used in this research is the theory used in this research is the Integrated Marketing Communication (IMC) marketing communication mix theory. The final result of this research is product marketing carried out by Dhy Hijab using 8 marketing communication mix tools, namely advertising, sales promotion, public relations and publications, personal selling, direct marketing, interactive marketing, word of mouth marketing, and events. Through the marketing communication mix activities carried out by Dhy Hijab, Dhy Hijab can maintain its business amidst the high competition in the fashion business sector.        
Perempuan Single Parent pada Era Digitalisasi; Studi Komunikasi Budaya atas Perubahan Zaman dan Pandangan Masyarakat Nurfaiza, Ulfi
Keraton: Journal of History Education and Culture Vol 7 No 1 (2025): Juni
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/keraton.v7i1.6413

Abstract

The development of the digital era has brought significant changes in people's perspectives and communication patterns, including for women with single-parent status. In the past, particularly during the patriarchal era, cultural norms and values tended to place single-parent women in a more challenging position, often accompanied by negative stigma. According to data from DataIndonesia.id, the number of single-parent women in Indonesia in 2021 was higher than that of widowed men. Women who experienced separation, whether due to divorce or the death of a spouse, accounted for 12.83% of the population, whereas men in the same situation only made up 4.32%. The social transformation brought about by the digital era reflects that the increasing number of single-parent women goes hand in hand with greater opportunities for them to develop themselves, including in economic aspects. This study focuses on understanding the identity of single-parent women in the digital era through three key concepts: externalization, objectivation, and internalization. Using a qualitative method with a social construction approach, this research collects data through in-depth interviews, observations, and documentation. The findings indicate that single-parent women perceive their status as a learning experience in independence, allowing them to work and pursue careers without limitations. Additionally, they can leverage social media as a platform to enhance their quality of life and expand their social networks. Society has also begun to acknowledge that single-parent women are now more confident and comfortable with their status. With advancements in technology and information, being a single parent is no longer viewed as something to be feared or constantly stigmatized. Instead, the meaning of this status has evolved into something more positive and inclusive.
POTENSI HASIL PERIKANAN TANGKAP DAN SUMBER DAYA LINGKUNGAN DI WILAYAH PESISIR UNTUK PENGEMBANGAN DESTINASI PARIWISATA DI PACITAN, JAWA TIMUR Putranto, Anggoro; Nurfaiza, Ulfi; Mulabbi, Andrew; Jani, Jani
Social Landscape Journal Vol 6, No 2 (2025): July
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56680/slj.v6i2.74685

Abstract

Indonesia, as an archipelagic nation with an extensive coastline, influences the resource potential in coastal regions, including fisheries, the fishing industry, ports, and tourism. This potential renders coastal regions a dynamic interface between land and sea. Coastal communities should consistently endorse the available potential due to their expertise, competencies, and community advancement. The improper use of natural resources and the coastal environment can lead to numerous issues and result in the depletion of potential resources. Community development in the management of coastal and marine resources can be enhanced to support tourism activities, including the provision of local souvenirs and tourist services. This study aimed to assess the potential of capture fisheries and coastal environmental resources to facilitate the development of new tourist destinations in Pacitan Regency. The qualitative research employed methods of field observation and documentation. The findings indicated that capture fisheries in 2023 generally experienced an increase, whereas the decline was attributed to climatic conditions in the southern sea, which occasionally prevented fishermen from venturing out to sea. Fisheries serve not only community requirements but also facilitate fish processing to enhance tourism activities, transforming fish into souvenirs for coastal tourism. The construction of the JLS road facilitates the development of coastal tourism destinations, although certain areas remain challenging to access from the main road. Surfing sports tourism is a prominent destination, predominantly attracting international tourists. A classification of hugging beaches offers developmental prospects for ports and diverse marine tourism in Pacitan Regency.
Dakwah di Era Digital: Konsep Dakwah Pegeant pada Komunitas Duta Wisata Raka Raki Jawa Timur Nurfaiza, Ulfi
Academic Journal of Da'wa and Communication Vol. 6 No. 1 (2025)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v6i1.12120

Abstract

In the digital era, the world of da'wah (Islamic outreach) has developed rapidly, one of which is through interest-based communities. Anyone can now da'wah with the intention of spreading goodness, such as the Raka Raki Tourism Ambassador Community in East Java. This community plays a role in da'wah through tourism promotion, public education, and inspiring the younger generation to preserve culture and appreciate East Java's tourism potential. The ambassadors not only promote destinations but also convey moral messages aligned with Islamic values through digital platforms. The aim was to examine the da'wah pageant in the digital era carried out by the Raka Raki Tourism Ambassador Community in East Java. This study used a qualitative method with a phenomenological approach, through in-depth interviews, observation, and documentation. The findings show that the Tourism Ambassadors internalize their role by developing a positive self-identity, collaborating with the community, and creatively utilizing digital media to spread positive and educational messages. Their efforts demonstrate the fusion of cultural promotion and Islamic da'wah in the contemporary digital space.
The Identity of Widowed Women in the Digital Era Ulfi Nurfaiza; A. Fikri Amiruddin Ihsani
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.34

Abstract

The digital era has significantly changed the perspectives and ways of communication for individuals, including women with widow status. Previously, during the patriarchal era, cultural values and norms established that widowed women faced more severe life challenges and received negative stigmas. According to data from DataIndonesia.id, the percentage of widows in Indonesia was higher than that of widowers in 2021. Divorced women accounted for 12.83% of the population, including those divorced by death or alive. Meanwhile, the percentage of divorced men was 4.32%. The digital era has impacted social changes, with the high number of widowed women indicating that women now have greater opportunities to enhance their capacities, which also affects their economic fulfillment. This research aims to understand the identity of widowed women in the digital era in terms of externalization, objectivation, and internalization. The study employs a qualitative approach using social construction. Data collection techniques include in-depth interviews, observations, and documentation. The findings of this research indicate that widowed women feel that their role teaches them the meaning of independence, allowing them to work or pursue careers without limitations. They can optimize social media as a platform to enhance their quality and relationships, and others acknowledge that these women are comfortable and confident with their current status. Being a widow is no longer something to be feared or constantly stigmatized; it has evolved with the development of technology and information.
Co-Authors A. Fikri Amiruddin Ihsani Anggoro Putranto Fikri Amiruddin Imsani Mulabbi, Andrew Nurwijayanti Robby Wahyudi