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All Journal Jurnal Ilmiah Manajemen Kesatuan INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Riantin Hikmah Widi
Universitas Siliwangi, Indonesia
Economics, Econometrics & Finance Social Sciences

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GREEN MARKETING STRATEGY IN ATTRACTING CONSUMERS WHO CARE ABOUT THE ENVIRONMENT Johni Eka Putra; Andriya Risdwiyanto; Riantin Hikmah Widi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 11 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

The growing desire of customers for environmentally friendly products means companies are competing to meet these needs by switching to using environmentally friendly materials. The materials in question are not only raw materials but also involve other materials such as product packaging, labeling, packaging and so on. Environmental awareness by implementing green marketing strategies can be done with environmentally friendly promotions. The growing desire of customers for environmentally friendly products means companies are competing to meet these needs by switching to using environmentally friendly materials. Green marketing is an approach to marketing that emphasizes environmental and sustainability values. It aims to attract consumers who care about environmental issues and promote environmentally friendly products or services. Several green marketing strategies that can be used to attract consumers who care about the environment are sustainable communication, labels and certification, transparency, customer education, partnerships with environmental organizations, focusing on environmental innovation, and sustainable consumer support.
Innovative Agricultural Financing Models to Enhance Farmers’ Access to Sustainable Credit and Investment Riantin Hikmah Widi; Agus Suprapto; Ellyta
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3387

Abstract

Farmers’ access to sustainable finance remains a persistent structural barrier to agribusiness development in many developing countries. In Indonesia, conventional credit schemes often fail to align with the seasonal nature and risk profile of agriculture, limiting productivity and financial inclusion among smallholder farmers. This study aims to evaluate innovative financing models that can improve access to credit and sustainable investment in three agrarian regions: Kulon Progo, Jember, and Tanah Datar. Using a qualitative multiple case study approach, the research examines the design and implementation of value chain financing, blended finance mechanisms, and digital lending platforms within varying local agricultural contexts. The findings reveal that value chain financing in Kulon Progo significantly reduced non-performing loan rates to 1.2%; digital lending in Jember reached over 3,200 young farmers; and blended finance in Tanah Datar contributed to a 26% increase in household income. These results highlight the importance of coordination among agribusiness actors, financial institutions, and enabling policy frameworks. The study contributes practical insights for policymakers by identifying key success factors such as adaptive regulation, improved digital infrastructure, and institutional partnerships needed to scale inclusive financing models and enhance the resilience of Indonesia’s smallholder farmers.
Co-Authors agus suprapto Andriya Risdwiyanto Ellyta Johni Eka Putra