Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Peter S. Fader
The Wharton School,University of Pennsylvania
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
How Does Augmented Reality Contribute to Enhancing Consumer Experience? Comprehending Customer Satisfaction by AR Marketing Media Muhammad Tata Rizky Setyo Utomo; Tito Wira Eka Suryawijaya; Peter S. Fader
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i4.6637

Abstract

This research aims to investigate the role of Augmented Reality (AR) in improving consumer experiences in the retail sector after the global pandemic through a qualitative approach. Involving in-depth interviews and participant observation, the research found that the use of AR in Optimization Marketing was effective in increasing brand visibility, consumer interaction and sales growth. The level of consumer interactivity with AR also significantly influences positive perceptions of brands and products, forming the basis for the formation of long-term loyalty. The implications of this research show that investment in Optimization Marketing with AR can be a strategic key in improving consumer experience and building loyalty in the post-pandemic retail sector.
Co-Authors Muhammad Tata Rizky Setyo Utomo Tito Wira Eka Suryawijaya