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All Journal Asian Journal of Management, Entrepreneurship and Social Science
Lalu Takdir Jumaidi
Faculty of Economics and Business, University of Mataram
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Revealing the Role of Sharia Banking and Marketing Strategy in Halal Food and Beverage Industry Gema Sri Basyir; Lalu Takdir Jumaidi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

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Abstract

This study aims to explain and provide a description of the role of Islamic banking and marketing strategies in the halal food and beverage industry in Central Lombok, West Nusa Tenggara. The research paradigm employed is interpretive and phenomenological in its approach. The data collected for this study is primarily through interviews and documentation. The analysis is conducted using noema, epoche, noesis, intentional analysis, and eidetic reduction. The research findings reveal that the confidence of the stakeholders can determine the necessary steps to be taken. The owners of Sasak Aren MSMEs do not yet desire to increase their capital through Sharia banks due to existing perspectives that do not align with their beliefs, despite the bank's adherence to Sharia principles. Moreover, these businesses are still classified as small. Thus, the role of Sharia banking in Sasak Aren MSMEs is currently limited to promotion. Despite their small scale, these MSMEs have complete certification, notably the halal certification, which is utilized as one of the marketing strategies for product development.
Determination Of Micro, Small And Medium Enterprises (MSMES) Development Strategy Based on SWOT Analysis in Strategy Management Rosita Liani; Lalu Takdir Jumaidi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The Advocates' Organization (OA) is a professional forum for advocates which was founded with the aim of improving the quality and becoming a supervisor for its members, namely advocates. The basis for establishing an advocate organization is Law no. 18 of 2003 concerning Advocates (Advocate Law). Perkumpulan Penasehat Hukum Keadilan Rakyat (PPHKR) is one that exists in Indonesia and was founded in 2020 and currently has Regional Leadership Councils (DPD) in 20 Provinces in Indonesia. The main problems in developing OA, which operationally carries out business functions, are: There is no website that can provide information regarding the existence of OA and there is no massive marketing governance system. With this problem, the solution that the Abdimas Team will try to provide is; create an OA Web and organize a massive marketing program. The activity plan consists of 4 stages, first identifying OA's needs, then creating a website according to OA's needs, third preparing a marketing plan and then socializing the marketing plan so that it can be implemented by OA.
Co-Authors Gema Sri Basyir Rosita Liani