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All Journal Formosa Journal of Science and Technology (FJST)
Rafikhein Novia Ayuanti
Doctoral Program in Management Science, State University of Malang
Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences

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Analysis of Koi Fish Marketing Strategy at CV Agro Koi, Kediri Regency Rafikhein Novia Ayuanti; Imam Mukhlis
Formosa Journal of Science and Technology Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i11.6677

Abstract

The aim of this research is to find out how to implement koi fish marketing strategies at CV. Agra Koi uses SWOT analysis. Using SWOT analysis as a strategy formulation tool, through SWOT Analysis you can find out internal and external business factors, this series is an application of marketing promotion at CV. Agra Koi Farm Kediri. In this research, researchers used descriptive research aimed at understanding the meaning and uniqueness of the object being studied. And using a qualitative approach. The research location is in Rembang village, Ngadiluwih, Kab. Kediri. Data collection techniques in this research used in-depth interviews, observation, and documentation.
The Influence of Service Quality, Prices and Promotions on Student Satisfaction in Following the Course at the Study Institution Mr. Bob English Club Pare Kediri Rafikhein Novia Ayuanti; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Formosa Journal of Science and Technology Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i11.6679

Abstract

In this era of globalization, there are various types of education patterns, one of which is non-formal education. The Mr.BOB course institution is one of the most popular course institutions. Whether it is seen in the testimonials of its members or whether the institution recognizes it and tries to always maintain it. This research examines the influence of service quality, price, and promotion on student satisfaction when taking courses at the Mr. Bob English Club Pare Kediri tutoring institution. This type of research uses quantitative and causal methods (causal research).
Co-Authors Imam Mukhlis Ludi Wishnu Wardana Sudarmiatin