Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Economics and Digital Business Review International Journal of Economics, Business and Innovation Research
Rr. Erlina
Management Department, University of Lampung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Business Analysis Of Automatic Photobooth Business At Slay The Box Using Business Model Canvas In Bandar Lampung City Sultan Alfats Napitupulu; Rr. Erlina
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

Intense business development between Slay The Box and its competitors requires management to work professionally and have a deep understanding of their business for evaluation and establishment of competitive strategies. This research aims to design a new business model as a business development strategy at Slay The Box using the business model canvas approach. The research uses a qualitative method by conducting interviews with related parties, then analyzed using SWOT to determine the Business Model Canvas to be applied. The results showed that the current business model description of Slay The Box is at the development and maintenance stage which can be seen from the aspects of the Business Model Canvas analyzed by SWOT. The results of the SWOT analysis, Slay The Box must be better able to read market movements and booth locations to maximize the business that is already running. Maintaining product value, creating relationships with customers, and innovating to maintain the company's good image.
The Influence of Entrepreneurial Motivation and Family Business on the Entrepreneurial Decision of Generation Z Alumni of the University of Lampung Melani Oktaviani; RR. Erlina
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

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Entrepreneurs are people with a high spirit of creativity and innovation in their lives, so they must have high entrepreneurial motivation to become successful entrepreneurs. Entrepreneurial motivation is also important in generating interest in entrepreneurship, especially in running a family business. At the University of Lampung, only 1,732 of the 25,228 graduates in 2019-2023 became entrepreneurs, and just 64 became entrepreneurs to continue the family firm. This study examines if entrepreneurial desire and family business impact Generation Z Lampung University alumni's entrepreneurial decisions. Generation Z University of Lampung graduates provided 325 eligible samples for this quantitative study. After questionnaire data collection, the study was assessed for validity, reliability, and normalcy using simple linear regression and the T test. The study and discussion show that (1) entrepreneurial motivation positively and significantly affects Generation Z Lampung University graduates' entrepreneurial choices. Lampung University graduates' entrepreneurial readiness depends on their drive for independence, self-realization, and other motivators. (2 Family company positively impacts University of Lampung Generation Z alumni's entrepreneurial choices. The positive effect implies that the family gives respondents moral support and motivation to grow their company.
Co-Authors Melani Oktaviani Sultan Alfats Napitupulu