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All Journal International Journal of Integrative Sciences
Andi Tenri Ampa
Univesitas Negeri Makassar
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

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The Role of Using Digital Technology in the Competitiveness of MSMEs in Makassar Andi Tenri Ampa
International Journal of Integrative Sciences Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i11.6942

Abstract

This research aims to quantitatively examine the role of the use of digital technology in increasing the competitiveness of MSMEs in the city of Makassar. Through a quantitative approach, this research will analyze the relationship between the use of digital technology, management skills and the competitiveness of MSMEs in Makassar. The research sample will involve MSMEs in various sectors in the city of Makassar. Data will be collected through a survey using a questionnaire filled out by MSME owners or managers. The collected data will be analyzed using statistical techniques to identify the relationship and influence of the variables studied. Meanwhile, the sampling method uses a porpusive sampling technique. The sample in this research was 35 respondents, so that this research could be successful and produce quality research results. In order for this research to provide good research results, a research instrument test was carried out. The instrument tests used are validity tests and reliability tests. Hypothesis tests were also carried out, namely normality tests, multicollinearity tests, and multiple linear regression analysis
The Influence of Innovation on Increasing Sales of MSME Products Andi Tenri Ampa
International Journal of Integrative Sciences Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i11.6943

Abstract

This research aims to determine the effect of product innovation on increasing product sales for Micro, Small and Medium Enterprises. This research uses quantitative research, the method for collecting data used is by filling out a questionnaire using a distributed Google form. The population in this study were students who had businesses and the sample was 40 respondents taken from students who were micro, small and medium businesses. The data analysis technique used is multiple linear regression analysis. Based on the research results, it shows that testing was carried out on students as Micro, Small and Medium Enterprises actors simultaneously, three variables (X) had a significant influence together on increasing sales of Micro, Small and Medium Enterprises products (Y). Based on the results of the partial significance test, the Innovation variable (X1) has a positive and significant influence on increasing product sales for Micro, Small and Medium Enterprises (Y)
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