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The Role of Using Digital Technology in the Competitiveness of MSMEs in Makassar Andi Tenri Ampa
International Journal of Integrative Sciences Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i11.6942

Abstract

This research aims to quantitatively examine the role of the use of digital technology in increasing the competitiveness of MSMEs in the city of Makassar. Through a quantitative approach, this research will analyze the relationship between the use of digital technology, management skills and the competitiveness of MSMEs in Makassar. The research sample will involve MSMEs in various sectors in the city of Makassar. Data will be collected through a survey using a questionnaire filled out by MSME owners or managers. The collected data will be analyzed using statistical techniques to identify the relationship and influence of the variables studied. Meanwhile, the sampling method uses a porpusive sampling technique. The sample in this research was 35 respondents, so that this research could be successful and produce quality research results. In order for this research to provide good research results, a research instrument test was carried out. The instrument tests used are validity tests and reliability tests. Hypothesis tests were also carried out, namely normality tests, multicollinearity tests, and multiple linear regression analysis
The Influence of Innovation on Increasing Sales of MSME Products Andi Tenri Ampa
International Journal of Integrative Sciences Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i11.6943

Abstract

This research aims to determine the effect of product innovation on increasing product sales for Micro, Small and Medium Enterprises. This research uses quantitative research, the method for collecting data used is by filling out a questionnaire using a distributed Google form. The population in this study were students who had businesses and the sample was 40 respondents taken from students who were micro, small and medium businesses. The data analysis technique used is multiple linear regression analysis. Based on the research results, it shows that testing was carried out on students as Micro, Small and Medium Enterprises actors simultaneously, three variables (X) had a significant influence together on increasing sales of Micro, Small and Medium Enterprises products (Y). Based on the results of the partial significance test, the Innovation variable (X1) has a positive and significant influence on increasing product sales for Micro, Small and Medium Enterprises (Y)
KONTRIBUSI PENDIDIKAN EKONOMI INFORMAL DAN LITERASI KEUANGAN TERHADAP KEMANDIRIAN EKONOMI PEREMPUAN UMKM DIMODERASI DUKUNGAN KELUARGA Andi Tenri Ampa; Andi Tonra Lipu; Andi Annisa Sulolipu; Ika Wisudawaty; Maghfirah Sari Azis
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 14 No 1 (2026): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v14i1.11868

Abstract

This study aims to analyze the contribution of informal economic education and financial literacy to the economic independence of women MSMEs in Makassar City, and to examine the role of family support as a moderating variable. The study used a quantitative approach with a survey of 375 female MSMEs across sub-districts throughout Makassar City. Data were collected through questionnaires and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results indicate that informal economic education positively contributes to women's economic independence by improving entrepreneurial knowledge, managerial skills, and confidence in economic decision-making. Financial literacy has also been shown to strengthen economic independence through improved cash flow management, financial planning, and more rational financial decision-making. Furthermore, family support plays a role in strengthening the relationship between informal economic education and financial literacy and economic independence, making individual capacity and social support complementary factors in promoting women's economic empowerment. This research enriches the study of economic empowerment based on human resources and financial capabilities and provides practical applications for policies to develop women's MSME empowerment at the regional level.  Keywords: informal economic education, financial literacy, family support, economic independence, women's MSMEs