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All Journal Jurnal Manajemen
Salamsjah Salamsjah
Politeknik Nusantara Balikpapan
Economics, Econometrics & Finance

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ANTECEDENTS OF CONTINUANCE INTENTION IN USERS OF THE SHOPEE ONLINE SHOPPING APPLICATION IN SAMARINDA Aditya Pratama; Rizki Ade Putri; Salamsjah Salamsjah
Jurnal Manajemen Vol 12 No 2 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i2.1211

Abstract

The rapid advancement of technology has brought significant changes to human lifestyles, including in Indonesia, which is open to new technologies. This article discusses the impact of technology, particularly e-commerce, on society and industry. E-commerce, which involves the buying and selling of goods and services through electronic systems, has transformed shopping patterns from conventional to modern. This research focuses on the Shopee application, one of the leading e-commerce platforms in Indonesia. Factors influencing the intention to continue using Shopee (Continuance Intention) include perceived ease of use, perceived enjoyment, personal innovativeness, e-trust, and attitude. By analyzing these factors, this research aims to understand how Shopee can enhance customer loyalty in Samarinda. The analysis used SEM or AMOS software version 5.0, with a sample of 133 respondents.
Co-Authors Aditya Pratama Rizki Ade Putri