Pham, Quoc Trung
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Impact of Employer Value Proposition and Social Media Use on the Intention to Apply for a Job in the IT Industry of Vietnam Pham, Quoc Trung; Vo, Duy Anh
The South East Asian Journal of Management Vol. 16, No. 2
Publisher : UI Scholars Hub

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Research Aims: Human resources are critical for success in the digital economy. However, IT human resources are predicted to be scarce and attracting IT talent is difficult for many enterprises. Currently, employer branding and social media advertising are possible solutions to these problems. This research aims to evaluate the influence of EVP and social media use on the intention to apply for an IT job. Design/Methodology/Approach: The quantitative research method is used to verify the research model. The sample includes 240 valid respondents from HCMC, Vietnam. The research model includes six independent variables (5 values of EVP and social media use) affecting the intention to apply for a job through organisational reputation. Some analysis methods used include Descriptive Statistics, Cronbach’s Alpha, EFA, Multiple Regression, and Bootstrap Analysis. Research Findings: The results show that 4/5 of the values (except management value) and social media use have positive impacts on reputation and, in turn, on the intention to apply for a job. Theoretical Contribution/Originality: This research clarifies the role of employer branding and social media use in attracting talent to the Vietnamese IT industry. The mediating role of organisational reputation is also confirmed using the bootstrapping method. Managerial Implication in the South East Asian Context: Based on the results, some recommendations have been made to improve the attractiveness of the IT industry in Vietnam and the ASEAN context. Research Limitations & Implications: Limitations of the study include the small sample size and lack of other aspects of employer branding. So, increasing the sample size and adding some other factors could be implications for future research directions.
Relationship Between Knowledge Sharing and Innovative Work Behaviour: The Role of Flexible Work Arrangement Nguyen, Thuy Phuong; Pham, Quoc Trung
The South East Asian Journal of Management Vol. 19, No. 2
Publisher : UI Scholars Hub

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Research Aims: To examine the influence of Knowledge Sharing (KS) on Innovative Work Behaviour (IWB) of employees in the IT industry, as well as the role of Flexible Work Arrangement (FWA) in this relationship. Design/Methodology/Approach: A survey was conducted gathering responses of employees of IT companies in Ho Chi Minh City. PLS-SEM approach was employed by using the SmartPLS application to analyse the model. Research Findings: A significant impact of Theory of Planned Behaviour factors, which are Attitudes toward a behaviour, Subjective Norms, and Perceived Behaviour Control on KS Intention was found, leading to a significant relationship with KS Behaviour. The finding confirmed that IWB is significantly impacted by KSB and FWA, while there is no significant relationship between FWA and KSB. Theoretical Contribution/Originality: Applicability of the TPB model in KSB prediction in the IT work environment was confirmed. Also, FWA directly positively impacts IWB asserts that apart from the collaborative knowledge behaviour path, an individual-driven innovation path should be considered as a path to innovation in organisations. Managerial Implication in the South East Asian Context: To bridge the gap between intention and actual KS, managers should cultivate a knowledge-sharing culture, implement mentorship programmes, and integrate KS into performance evaluations. Additionally, while FWA directly supports innovation, organisations should optimise digital communication tools and work models to maintain effective knowledge exchange and collaboration. Research Limitation & Implications: The data were collected using the convenience sampling method, limiting the generalisability of the findings. Moreover, FWA can be considered as a control variable or mediator to test its impact on the relationships among constructs in future research.