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Dita Atasa
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Analisis Nilai Tambah dan Strategi Pengembangan Agroindustri Siwalan di Desa Hendrosari, Kecamatan Menganti, Kabupaten Gresik Devita Inka Amalia; Sri Widayanti; Dita Atasa
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.2847

Abstract

The purpose of this study was to analyze the added value of siwalan dawet and legen siwalan products in Hendrosari Village, Menganti District, Gresik Regency and to analyze the strategy of developing Siwalan agroindustry in Hendrosari Village, Menganti District, Gresik Regency. The data analysis method used in this study was descriptive quantitative, covering the data processing stage and descriptive data interpretation. The analysis used consisted of value added analysis of the hayami method and SWOT analysis. The results obtained from this study are the added value resulting from processing siwalan fruit into siwalan dawet is higher than the added value from processing siwalan sap into siwalan legen. %, while the added value from processing siwalan sap into siwalan legen is IDR 1,000/bottle or 29%. The SWOT analysis shows the IFAS value of 3.05 and the EFAS value of 2.78. This value is in quadrant IV (stability growth), in the internal external matrix including the White Area, so the strategy that can be done is the S-O strategy. The S-O strategy is a strategy used to maximize the strengths and opportunities of the Siwalan agroindustry. The strategy that can be used is to strengthen relations with suppliers to maintain the availability of raw materials, maintain the existing market and expand the reach of market share, increase the production capacity of dawet siwalan.
Pengaruh Sales Promotion dan Kualitas Informasi pada Media Sosial Instagram terhadap Minat Berkunjung Wisatawan di Karanganjar Koffieplantage Dian Afifudin; Indra Tjahaja Amir; Dita Atasa
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4595

Abstract

The purpose of this research is to analyze the effect of sales promotion on the interest in visiting de Karanganjar tourists in Blitar Regency, to analyze the effect of information quality on visiting intentions of de Karanganjar tourists in Blitar Regency. The analysis carried out in this study was by using a component-based SEM method using PLS as an analytical tool. The results showed that sales promotion had a significant positive effect on the intention to visit Karanganjar. This shows that the more attractive the sales promotion is carried out and can be reached by all consumers, the more it encourages consumers to visit to travel and buy coffee products at de Karanganjar. The quality of information has a significant (positive) effect on the interest in visiting the Karanganjar Koffieplantage. This shows that the more interesting the quality of the information that is done and can be reached by all consumers, the more it encourages consumers to visit De Karanganjar to travel and buy coffee products.
Co-Authors Devita Inka Amalia Dian Afifudin Indra Tjahaja Amir Sri Widayanti