Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Tali Jagad Jurnal Ilmiah Manajemen
Versiandika Pratama
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Implementasi Bantuan Sosial dari Pemerintah terhadap Kegiatan Filantropi Pada Masa Pandemi: Implementasi Bantuan Sosial dari Pemerintah terhadap Kegiatan Filantropi Pada Masa Pandemi Versiandika Pratama; Fiona Kumalasari
TALI JAGAD JOURNAL Vol. 1 No. 2 (2023): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.tjj.2023.01.9

Abstract

This study aims to determine the implementation of social assistance provided by the government to the community towards philanthropic activities during the pandemic. This research belongs to qualitative research. The method in this research used descriptive analysis approach, with data collection techniques using interviews and direct observation. The results show that the emergence of corona has forced residents to save on expenses, including in philanthropic activities, however, residents can still provide social assistance, but not in large amounts. There is rationality infulfill life's needs and applying the concept of philanthropy during the pandemic along with changes in income, where the main priority remains to fulfill primary needs first, then the social needs of generosity can be carried out. Apart from that, the social assistance received from the government by the community, especially Kuripan Lor residents, can be said to be right on target and very helpful in meeting their daily needs. However, for philanthropic activities, residents are more satisfied with using personal money because they feel that there is a special sensation from the the activities he carries out to earn income can help other people's burdens.
Strategi Marketing Mix Syariah Dalam Meningkatkan dan Mempertahankan Nasabah pada Produk Simpanan Idul Fitri di BMT Matra Pekalongan: Strategi Bauran Pemasaran Syariah dalam Meningkatkan dan Mempertahankan Nasabah pada Produk Simpanan Hari Raya di BMT Matra Pekalongan Versiandika Pratama; Eka Frendika
TALI JAGAD JOURNAL Vol. 2 No. 1 (2024): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.02.01.1

Abstract

This research aims to find out how the sharia marketing mix strategy is in increasing and maintaining the number of customers in Eid al-Fitr savings products at the BMT Matra Kajen Pekalongan Branch Office. This research is classified as qualitative research. The data sources used are primary data sources and data collection methods using observation, interviews and documentation obtained from informants. The results of this research in increasing the number of customers using 9P include: product strategy, the most popular product is sifitri. Price strategy: The deposit amount is returned in full without any deductions. Strategic location strategy on the side of the main road. Promotions strategy through word of mouth and WhatsApp groups. The people strategy adheres to the principles of honesty and attractive appearance. Strategy process for picking up the ball. Physical evidence strategy: facilities in the form of waiting chairs, air-conditioned rooms, parking areas. The promise strategy provides a promise of basic food supplies and a complete return of the deposit. The patience strategy is always being patient in the transaction process with customers. The strategy for retaining Sifitri product customers is a product strategy by innovating Sifitri products. The price strategy is no deductions and deposits are returned in full. The place strategy is easy to reach for customers from the surrounding area. Promotions strategy by carrying out intensive communication and follow up with Sifitri customers. The people strategy prioritizes friendliness and politeness. The transaction process strategy must be honest and thorough. Physical evidence strategy: the room is air-conditioned, clean and has a prayer room. The promise strategy provides parcels and deposits in full. The patience strategy must always be patient in the service process and not get angry easily
Co-Authors Eka Frendika Fiona Kumalasari