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All Journal Jurnal Ekonomi Cidea Journal Muara: Jurnal Manajemen Pelayaran Nasional
Muhammad Ikhsan Fifaldyovan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Cidea Journal

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Peran Interaksi Media Sosial Terhadap Future Intention Muhammad Ikhsan Fifaldyovan
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2249

Abstract

This study aims to analyze the positive impact of social media interaction (source credibility, source homophily and content quality) on future intention. The study used a quantitative approach involving 120 online travel agent consumers in Semarang, obtained by purposive sampling. Data were obtained by online questionnaires and then analyzed by multiple linear regression analysis. The study results are that source credibility has a positive effect on future intention, source homophily has a positive effect on future intention, and content quality has a positive effect on future intention. The study concludes that social media interaction (source credibility, source homophily, and content quality) positively impacts future intention.
Peran Interaksi Media Sosial Terhadap Future Intention Muhammad Ikhsan Fifaldyovan
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2249

Abstract

This study aims to analyze the positive impact of social media interaction (source credibility, source homophily and content quality) on future intention. The study used a quantitative approach involving 120 online travel agent consumers in Semarang, obtained by purposive sampling. Data were obtained by online questionnaires and then analyzed by multiple linear regression analysis. The study results are that source credibility has a positive effect on future intention, source homophily has a positive effect on future intention, and content quality has a positive effect on future intention. The study concludes that social media interaction (source credibility, source homophily, and content quality) positively impacts future intention.
Co-Authors R.Djayendra Dewa Ririn Dwi Astuti Kartika Sari Supriyanta Supriyanta Wening Nalurita