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Pengaruh Produk dan Pelayanan Terhadap Keputusan Pembelian pada Restoran Ayam Goreng Produk Lokal di Kota Malang Deasy Chrisnia Natalia
Jurnal VOK@SINDO Vol 6, No 1 (2018)
Publisher : Program Pendidikan Vokasi Universitas Brawijaya

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Restaurant business is gratly promising. Competition in this business is quite high. To win the competition, the business owner must be able to create products that meet the consumer needs. To do this, business owner has to understand consumer behaviour. This consumer behaviour is related to purchasing decision. This study is a qualitative descriptive research aiming to determine the influence of product and service to purchasing decision on local product fried chicken restaurants in Malang city. This study involved 20 customers taken from each restaurant and determined by accidental sampling method. The research result shows that the product factor with a mean value of 3.7 is the most dominant factor that affects consumers purchasing decision. Future researchers are recommended to deal with promotion factor when investigating the factors influencing consumer purchasing decision.

STRATEGI PEMASARAN CV. KARYATAMA DALAM MENINGKATKAN VOLUME PENJUALAN Deasy Chrisnia Natalia; Grace Novaline Simanjuntak
Jurnal VOK@SINDO Vol 8, No 1 (2020)
Publisher : Program Pendidikan Vokasi Universitas Brawijaya

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Abstract : The Marketing Strategy of CV Karyatama in Increasing Sales Volume. In running its business, each company will use a marketing strategy. Marketing strategy is an effort to market products, both goods and services, using a pattern or a certain way, so in a certain long term, the sales volume can be obtained. There are various kinds of marketing strategies, one of them is the Marketing Mix strategy. The variables of the Marketing Mix are Product, Price, Promotion, and Place. CV Karyatama, uses a Marketing Mix to run its business. The purpose of this final project is to determine the marketing strategy of CV Karyatama in increasing sales volume. The method used in this final project is descriptive method. The result of this final project is, the implementation of the marketing strategy at CV Karyatama, has increased the sales volume.

APLIKASI HOUSEKEEPING HOTEL BERBASIS WEBSITE Deasy Chrisnia Natalia; Alivia Saskia Puspaningrum
VOK@SINDO : Jurnal Ilmu-Ilmu Terapan dan Hasil Karya Nyata Vol 9, No 2 (2021)
Publisher : Fakultas Vokasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.vokasindo.2021.009.2.1

Departemen Housekeeping merupakan salah satu bagian yang ada di dalam hotel yang menangani hal-hal yang berkaitan dengan keindahan, kerapian, kebersihan, kelengkapan, dan kesehatan seluruh kamar, juga termasuk area-area umum lainnya, dengan tujuan agar seluruh tamu maupun karyawan dapat merasa nyaman dan aman berada di dalam hotel. Departemen ini memiliki hubungan dengan seluruh departemen yang lain. Setelah melakukan observasi dan wawancara didapatkan permasalahan yaitu, koordinasi antar departemen masih dilakukan secara manual sehingga data memiliki kerentanan yang tinggi dalam terjadinya kehilangan. Berdasarkan hal tersebut, maka aplikasi housekeeping berbasis website ini dibuat untuk memudahkan Departemen Housekeeping dalam menjalankan kinerjanya serta penyaluran koordinasi terhadap departemen lain, yang dikhususkan untuk departemen front office serta departemen logistik.

OPTIMALISASI WEBSITE KEDIRIMENJUAL.COM UNTUK MENINGKATKAN BRAND AWARENESS PRODUK UMKM KABUPATEN KEDIRI MELALUI DIGITAL MARKETING Setyo Tri Wahyudi; Sonny Subroto M Laksono; Sovia Rosalin; Deasy Chrisnia Natalia; M. Daniel Septian
Jurnal Pengabdian dan Pengembangan Masyarakat Vol 2, No 2 (2019): NOV
Publisher : Pengabdian dan Pengembangan Masyarakat Sekolah Vokasi UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jp2m.53746

Digital marketing menjadi kunci untuk mengembangkan dan mengenalkan produk daerah di kancah global. Pemerintah Daerah Kediri memfasilitasi pelaku UMKM dalam pemasaran produk melalui website kedirimenjual.com yang dikelola Dinas Perdagangan Kabupaten Kediri. Melalui Kegiatan Program Doktor Mengabdi (DM Mengabdi) yang digagas oleh LPPM Universitas Brawijaya, berusaha membantu dalam upaya mengoptimalkan website tersebut. Berdasarkan identifikasi permasalahan, terdapat beberapa aspek yang perlu dibenahi untuk optimalisasi website meliputi spesifikasi website, sumberdaya manusia pengelola website, dan UMKM yang akan memasarkan produknya.Desain kegiatan dilakukan melalui tahapan analisis komparasi website kedirimenjual.com dengan kompetitor sejenis, analisis kebutuhan content/muatan website Kedirimenjual.com, merancang dan membangun sistem aplikasi website Kedirimenjual.com, uji coba website kedirimenjual.com, dan pemeliharaan website dengan update content dan informasi produk UMKM di Kabupaten Kediri. Optimalisasi spesifikasi website telah dilakukan dengan melakukan desain ulang website sebelumnya, sehingga lebih dinamis dan interaktif dengan beberapa fitur tambahan. Sedangkan peningkatan kemampuan pengelola website juga telah dilakukan dengan pelaksanaan Training of Trainers bagi pengelola Admin di Dinas Perdagangan. Berdasarkan evaluasi dan monitoring oleh Pemerintah Daerah Kabupaten Kediri, kegiatan optimalisasi website Kedirimenjual.com telah memberikan dampak signifikan bagi pengembangan dan promosi UMKM di wilayah Kabupaten Kediri dan luar daerah. Namun demikian, menjaga keberlanjutan bagi pelaku UMKM dalam berproduksi serta memasarkan melalui platform website masih menjadi tantangan bagi Dinas Perdagangan Kabupaten Kediri. Oleh karena itu, diperlukan strategi yang terukur untuk menjaga keberlanjutan website tersebut.

The Effect of Customer Relationship Management on Customer Loyalty (A Case Study on Swiss-Belinn Malang) Deasy Chrisnia Natalia; Rugeri Fadhlihalim
Journal of Indonesian Tourism and Development Studies Vol. 10 No. 1 (2022)
Publisher : Program Pascasarjana

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Competition in the hotel industry in the 4.0 era is getting tighter. The hospitality business is run offline and online, both for marketing and communication with customers, with a wide selection of digital platforms. Hotel industry participants must be able to adapt to new competitors who use technology to serve customers. If not, the hotel business that is run will not be able to compete. To survive and compete, companies must begin to focus on providing value to customers (customer value) that attracts buyers and must be well understood by the seller. Efforts should also be made to increase customer loyalty. Customers have various reasons for carrying out a purchase decision. Before choosing to stay at a particular hotel, there are various considerations. The key to the success of a company in retaining customers is to have a good relationship with the customer themself. The research objectives are a. To determine the effect of Customer Relationship Management (CRM) on Customer Loyalty in Swiss-Bellin Malang b. To find out how much influence CRM has on Customer Loyalty at Swiss-Bellin Malang. The research method used in this research is descriptive quantitative. This research was carried out by distributing questionnaires to people in Malang City who had stayed at the Swiss-Bellin Malang with simple random sampling. Testing and data processing used SPSS version 25 with simple linear regression. The result showed that CRM, which consisted of continuity marketing, one-to-one marketing, and partnering program, affects customer loyalty at Swiss-Bellin Malang.Keywords: Customer loyalty, Customer Relationship Management.

STUDENTS’ PERSPECTIVES ON THE USE OF SEMESTA (SOURCE OF ENGLISH MATERIALS USING TECHNOLOGY-BASED APPLICATION) IN IMPROVING STUDENTS’ ENGLISH SKILLS Dini Kurnia Irmawati; Deasy Chrisnia Natalia
Erudio Journal of Educational Innovation Vol 9, No 2 (2022): Erudio Journal of Educational Innovation
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281//zenodo.8081385

This study aims to discover hospitality management students' perspectives on using SEMESTA to improve their English skills. This study used a mixed method with a quantitative and qualitative approach. The study's respondents included 35 students of Bachelor of Applied Hospitality Management, Faculty of Vocational Studies, Universitas Brawijaya. Data were collected from questionnaires and interview guidelines. The study's findings showed that the SEMESTA (Source of English Materials Using Technology-based Application) website as a medium for learning English for Hospitality Management students is easily accessible by all devices. However, there have also been instances of website buffering when respondents used the SEMESTA website. Furthermore, respondents' perspectives on English learning materials on the SEMESTA website showed that the material presented complies with their needs and is appropriately understandable. Based on the respondents’ perspectives, the English language skills that they perceived to have improved were reading and writing skills, especially for the fun grammar, reading spot, and exploration components. Utilizing the SEMESTA website as one of the English learning materials can help students learn English independently and feel the benefits of improving their English skills even though it is a gradual process. However, a number of things still need to be developed to optimize the SEMESTA website to support the English Language learning process. First, the content and variety of material on the SEMESTA website need to be improved and supplemented so that the materials are not only dominated by reading and writing exercises but also include video or listening material to help students in improving their productive speaking skills. Also, additional features need to be made to make the website look more attractive. Lastly, a login or sign-up feature must be added to identify who is accessing the website to monitor the student learning process through the SEMESTA website.

The Effect of Customer Relationship Management on Customer Loyalty (A Case Study on Swiss-Belinn Malang) Deasy Chrisnia Natalia; Rugeri Fadhlihalim
Journal of Indonesian Tourism and Development Studies Vol. 10 No. 1 (2022)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2022.010.01.06

Competition in the hotel industry in the 4.0 era is getting tighter. The hospitality business is run offline and online, both for marketing and communication with customers, with a wide selection of digital platforms. Hotel industry participants must be able to adapt to new competitors who use technology to serve customers. If not, the hotel business that is run will not be able to compete. To survive and compete, companies must begin to focus on providing value to customers (customer value) that attracts buyers and must be well understood by the seller. Efforts should also be made to increase customer loyalty. Customers have various reasons for carrying out a purchase decision. Before choosing to stay at a particular hotel, there are various considerations. The key to the success of a company in retaining customers is to have a good relationship with the customer themself. The research objectives are a. To determine the effect of Customer Relationship Management (CRM) on Customer Loyalty in Swiss-Bellin Malang b. To find out how much influence CRM has on Customer Loyalty at Swiss-Bellin Malang. The research method used in this research is descriptive quantitative. This research was carried out by distributing questionnaires to people in Malang City who had stayed at the Swiss-Bellin Malang with simple random sampling. Testing and data processing used SPSS version 25 with simple linear regression. The result showed that CRM, which consisted of continuity marketing, one-to-one marketing, and partnering program, affects customer loyalty at Swiss-Bellin Malang.Keywords: Customer loyalty, Customer Relationship Management.

RANCANG BANGUN SISTEM INFORMASI DESTINASI DAN KALKULATOR PAKET WISATA DI KABUPATEN TRENGGALEK UNTUK SERATUS DESA WISATA BERBASIS WEB Salnan Ratih Asriningtias; Sovia Rosalin; Titi Ayu Pawestri; Deasy Chrisnia Natalia; Dini Kurnia Irmawati
Jurnal Informatika dan Teknik Elektro Terapan Vol 12, No 1 (2024)
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jitet.v12i1.3931

Menurunnya jumlah wisatawan yang berkunjung ke Kabupaten Trenggalek di tahun 2020 pasca pandemi covid 19, menuntut pemerintah kabupaten Trenggalek untuk menyusun strategi dalam meningkatkan perekonimian. Dalam strateginya, Bupati Trenggalek menggagas program pengembangan Trenggalek Seratus Desa Wisata (SADEWA) dengan jargon MEROKET (Maju ekonomi rakyatnya, SDM yang kreatif dan Ekosistem yang terjaga). Dalam mewujudkan misi tersebut, Dinas Pariwisata Kabupaten Trenggalek meluncurkan program Peningkatan Daya Tarik Destinasi Pariwisata melalui Pemasaran Pariwisata. Pemasaran pariwisata dilakukan melalui media digital berupa website, karena memiliki tampilan yang lebih menarik, interaktif, informatif serta memiliki jangkauan pasar yang lebih luas. Namun, informasi tentang tempat wisata saja tidak cukup. Perlu adanya informasi pariwisata yang lebih lengkap terkait dengan fasilitas-fasilitas pendukung seperti penginapan, rumah makan, dan tranportasi yang terintegrasi. Oleh sebab itu perlu dikembangkanan Tourism Centre System dengan nama Sistem Informasi Destinasi dan Kalkulator Paket Wisata Di Kabupaten Trenggalek. Melalui sistem ini, selain mendapatkan informasi-informasi detail tentang destinasi wisata, para calon wisatawan dapat mengetahui kisaran biaya yang dibutuhkan ketika akan mengunjungi destinasi wisata serta produk-produk wisata di Kabupaten Trenggalek

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