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All Journal Journal of Indonesian Tourism and Development Studies Erudio: Journal of Educational Innovation Jurnal VOK@SINDO Jurnal Informatika dan Teknik Elektro Terapan Jurnal Pengabdian dan Pengembangan Masyarakat
Natalia, Deasy Chrisnia
Pendidikan Vokasi Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Jurnal VOK@SINDO

 1 
Pengaruh Produk dan Pelayanan Terhadap Keputusan Pembelian pada Restoran Ayam Goreng Produk Lokal di Kota Malang Deasy Chrisnia Natalia
Jurnal VOK@SINDO Vol 6, No 1 (2018)
Publisher : Program Pendidikan Vokasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (242.753 KB)

Abstract

Restaurant business is gratly promising. Competition in this business is quite high. To win the competition, the business owner must be able to create products that meet the consumer needs. To do this, business owner has to understand consumer behaviour. This consumer behaviour is related to purchasing decision. This study is a qualitative descriptive research aiming to determine the influence of product and service to purchasing  decision on local product fried chicken restaurants in Malang city. This study involved 20 customers taken from each restaurant and determined by accidental sampling method. The research result shows that the product factor with a mean value of 3.7 is the most dominant factor that affects consumers purchasing decision. Future researchers are recommended to deal with promotion factor when investigating the factors influencing consumer purchasing decision.
STRATEGI PEMASARAN CV. KARYATAMA DALAM MENINGKATKAN VOLUME PENJUALAN Deasy Chrisnia Natalia; Grace Novaline Simanjuntak
Jurnal VOK@SINDO Vol 8, No 1 (2020)
Publisher : Program Pendidikan Vokasi Universitas Brawijaya

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Abstract

Abstract : The Marketing Strategy of CV Karyatama in Increasing Sales Volume. In running its business, each company will use a marketing strategy. Marketing strategy is an effort to market products, both goods and services, using a pattern or a certain way, so in a certain long term, the sales volume can be obtained. There are various kinds of marketing strategies, one of them is the Marketing Mix strategy. The variables of the Marketing Mix are Product, Price, Promotion, and Place. CV Karyatama, uses a Marketing Mix to run its business. The purpose of this final project is to determine the marketing strategy of CV Karyatama in increasing sales volume. The method used in this final project is descriptive method. The result of this final project is, the implementation of the marketing strategy at CV Karyatama, has increased the sales volume.
APLIKASI HOUSEKEEPING HOTEL BERBASIS WEBSITE Deasy Chrisnia Natalia; Alivia Saskia Puspaningrum
VOK@SINDO : Jurnal Ilmu-Ilmu Terapan dan Hasil Karya Nyata Vol 9, No 2 (2021)
Publisher : Fakultas Vokasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.vokasindo.2021.009.2.1

Abstract

Departemen Housekeeping merupakan salah satu bagian yang ada di dalam hotel yang menangani hal-hal yang berkaitan dengan keindahan, kerapian, kebersihan, kelengkapan, dan kesehatan seluruh kamar, juga termasuk area-area umum lainnya, dengan tujuan agar seluruh tamu maupun karyawan dapat merasa nyaman dan aman berada di dalam hotel. Departemen ini memiliki hubungan dengan seluruh departemen yang lain. Setelah melakukan observasi dan wawancara didapatkan permasalahan yaitu, koordinasi antar departemen masih dilakukan secara manual sehingga data memiliki kerentanan yang tinggi dalam terjadinya kehilangan. Berdasarkan hal tersebut, maka aplikasi housekeeping berbasis website ini dibuat untuk memudahkan Departemen Housekeeping dalam menjalankan kinerjanya serta penyaluran koordinasi terhadap departemen lain, yang dikhususkan untuk departemen front office serta departemen logistik.
Co-Authors Alivia Saskia Puspaningrum Grace Novaline Simanjuntak Irmawati, Dini Kurnia M. Daniel Septian Pawestri, Titi Ayu Rugeri Fadhlihalim Salnan Ratih Asriningtias, Salnan Ratih Setyo Tri Wahyudi Sonny Subroto M Laksono Sovia Rosalin