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All Journal k@ta Esteem Journal of English Study Programme
Asyipa Nursani
Universitas Gadjah Mada
Education Languange, Linguistic, Communication & Media Social Sciences

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LANGUAGE IN THE DIGITAL AGE: GENRE ANALYSIS OF LINKEDIN PROFILE SUMMARY DISCOURSE Asyipa Nursani; Tofan Dwi Hardjanto
Esteem Journal of English Education Study Programme Vol. 7 No. 2 (2024): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v7i2.15229

Abstract

This study aims to identify linguistic features in each move and strategy used in LinkedIn profile summaries. The methodology employed is descriptive qualitative research, with data sourced from English-language profile summaries written by Indonesians. The findings reveal a diverse range of linguistic features, all aimed at achieving the communication goals of the profile summary, which include self-promotion, personal branding, and creating a positive image for the reader. These findings are expected to assist LinkedIn users in crafting more attractive and effective profile summaries. The novelty of this research lies in its analysis of contemporary discourse genres that evolve with the times.
Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis Asyipa Nursani; Tofan Dwi Hardjanto
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 2 (2024): DECEMBER 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.2.135-148

Abstract

Today, LinkedIn is a business-focused social media platform widely preferred for professional networking. The discourse produced in a LinkedIn profile summary can significantly enhance one's personal branding. This study examines the personal branding strategies embedded in the move structure of LinkedIn profile summaries. A genre analysis approach elaborated with the components of personal branding, provides insights into the creation of an effective profile summary. The results of this study show that the self-strength component is a mandatory element in a profile summary. Strengths can be highlighted by presenting experience, skills, educational background, and position. Additionally, there are optional components that can further enhance personal branding, such as presenting achievements, goals, and unique qualities. These findings serve as a reference for LinkedIn users in developing a stronger personal brand through the creation of an effective and efficient profile summary.
Co-Authors Tofan Dwi Hardjanto