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p-Index From 2020 - 2025
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All Journal Jurnal Pengabdian Masyarakat Asia
Muhamad Dzaki Rusmana
Universitas Islam "45" Bekasi
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

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Digital Marketing Socialization for Entrepreneurs in Babakan Banten Village Karawang Regency Muhamad Dzaki Rusmana; Zalsabilla Ridha Septia; Herlina Putri; Rizki Rifa'i; Rinda Siaga Pangestuti; Husnul Khatimah
Jurnal Pengabdian Masyarakat Vol 4 No 2 (2023): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v4i2.1338

Abstract

Purpose: This abstract explores the importance of digital marketing for entrepreneurs in Babakan Banten, emphasizing the need to transition from conventional methods to a digital approach. Method: The study employs presentation-based socialization and Q&A sessions to equip entrepreneurs with digital marketing knowledge and skills, focusing on social media, online shops, and related platforms. Practical Applications: This research aims to equip entrepreneurs with the understanding and practical implementation of digital marketing techniques, including leveraging social media, online shops, and other supporting platforms. Doing so addresses the need to adapt to the business world's digital age. Conclusion: This socialization initiative serves as a bridge to help entrepreneurs in Babakan Banten embrace and apply digital marketing strategies effectively. It offers them the opportunity to harness the power of technology to grow their businesses, showcasing the potential for sustainable growth in a digital era.
Co-Authors Herlina Putri Husnul Khatimah Rinda Siaga Pangestuti Rizki Rifa'i Zalsabilla Ridha Septia