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All Journal Jurnal Bisnis dan Manajemen CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurnal Pengabdian Masyarakat Asia International Journal of Community Service Jurnal Manajemen dan Profesional JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Widyagama National Conference on Economics and Business (WNCEB) e-Jurnal Apresiasi Ekonomi
Hironimus Hari Kurniawan
Institut Teknologi dan Bisnis Asia Malang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH PERCEIVED QUALITY TERHADAP BRAND LOYALTY MELALUI MEDIASI BRAND IMAGE DAN BRAND TRUST Hironimus Hari Kurniawan
Jurnal Bisnis dan Manajemen Vol 4, No 2 (2017): Jurnal Bisnis dan Manajemen Volume 4 Nomor 2 Tahun 2017
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.304 KB) | DOI: 10.26905/jbm.v4i2.1703

Abstract

McDonald’s is one of the most popular fast food restaurant in Indonesia that faces a declining trend in the Top Brand Index continues. It happens while food and beverage industry is growing significantly, especially in Malang. The peak of this research is brand loyalty as the most strategic intangible asset in order to dominate market share while industry competition increase. The purpose of this research is to find the influence of perceived quality to brand image, brand trust and brand loyalty, the influence of brand image and brand trust to brand loyalty, then the mediation of brand image and brand trust in the relationship between perceived quality to brand loyalty. A sample of this research has taken online with purposive sampling method and it used 150 respondents. The collected data analyzed in PLS (Partial Least Square) technique with Smart PLS 3 software. The mediation variables, hypothesis tested with Sobel. The finding of this research indicates that perceived quality positive and significantly influence to brand image, brand trust and brand loyalty. Then brand image and brand trust positive and significant influence to brand loyalty. Brand image and brand trust found as mediating variables in the relationship perceived quality to brand loyalty. Brand image has the highest influence to McDonald’s brand loyalty, especially in Malang. DOI : https://doi.org/10.26905/jbm.v4i2.1703
ANALISIS DIMENSI SERVICE QUALITY, LOYALITAS, DAN KETERIKATAN PERUSAHAAN PENANAMAN MODAL ASING DI KAWASAN-KAWASAN INDUSTRI JAWA TIMUR. Hironimus Hari Kurniawan
Jurnal Manajemen dan Profesional Vol 2 No 1 (2021): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (983.786 KB) | DOI: 10.32815/jpro.v2i1.764

Abstract

This study examines Foreign Direct Investment (FDI/PMA) and Domestic Investment (DI/PMDN) which are relatively balanced (49.9% : 50.1%), and continue to be conducive during the Covid-19 Pandemic. In East Java Province, PMA continues to show a significant contribution to the national economy. This research is a descriptive study on the perspective of PMA tenant companies in the cities of Surabaya, Gresik, and Mojokerto, as a representation of the driver of the East Java Industry. The method used is a sequential explanatory research method, which is a quantitative descriptive study with a SERVQUAL (Service Quality) theoretical approach and dimensions of Loyalty and Engagement. The population is determined as many as 527 respondents, and then taken a sample of 228 respondents.The results of this study indicate that Customer Satisfaction has a high score of 88.02, Dissatisfaction is at a low level of 7.19, Customer Loyalty and Engagement are high at 77.59 and 88.36. These findings indicate that PMA customer satisfaction has been well appreciated by tenants, with several priority notes, especially to increase loyalty. The results of this study become an empirical indicator for management to understand important factors, especially for increasing satisfaction and loyalty, such as the focus on improving facilities and accelerating services. The main factors that contribute to loyalty are customer confidence in the management of the area which has shown good integrity and reputation among East Java industry players. The advantages of the logistics system, strategic location, and infrastructure advantages are at the top as recommendation factors.
ANALISIS CUSTOMER SATISFACTION-DISSATISFACTION, LOYALTY, DAN ENGAGEMENT INDEX TENANT PPTI KAWASAN INDUSTRI SIER, SURABAYA. Hironimus Hari Kurniawan
Widyagama National Conference on Economics and Business (WNCEB) Vol 2, No 1: WNCEB 2021
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.588 KB) | DOI: 10.31328/wnceb.v2i1.3166

Abstract

Abstrak Penelitian ini adalah studi deskriptif pada perspektif perusahaan-perusahaan tenant PPTI (Perjanjian Penggunaan Tanah Industri) sebagai pelanggan Kawasan Industri SIER di Surabaya, Jawa Timur. PT Surabaya Industrial Estate Rungkut (SIER) sebagai pengelola Kawasan Industri terbesar di Jawa Timur, menyadari bahwa loyalitas perusahaan-perusahaan pelanggan, adalah faktor yang sangat strategis. Penelitian ini bertujuan untuk menganalisis Customer Satisfaction Index (CSI), Customer Dissatisfaction Index (CDI), Customer Loyalty Index (CLI), Customer Engagement Index (CEI), di Kawasan Industri SIER Surabaya.Metode yang digunakan yaitu metode penelitian sequential explanatory research, yang merupakan penelitian deskriptif kuantitatif. Populasi yang ditentukan sebanyak 467 responden, dan kemudian diambil sampel sebanyak 120 responden, dari representatif perusahaan pelanggan SIER. Hasil penelitian ini menunjukkan bahwa CSI meraih nilai yang tinggi yaitu sebesar 78.1, CDI dalam level rendah yakni sebesar 4.8, CLI dan CEI tergolong sangat tinggi yakni sebesar 89.01. Apresiasi yang tinggi dalam dimensi SERVQUAL yang ditunjukkan pada CSI menunjukkan bahwa kepuasaan pelanggan tenant PPTI sudah tinggi, walaupun masih banyak hal yang perlu ditingkatan. Selain upaya sistematis yang harus dilakukan PT SIER dalam meningkatkan sarana prasarana, faktor psikologis pelanggan yang membutuhan kehadiran manajemen sebagai problem solving permasalahan bisnis pelanggan hendaknya menjadi prioritas di masa depan.Kata Kunci: Customer Satisfaction Index, Customer Dissatisfaction Index Customer Loyalty Index, Customer Engagement Index. Abstract This research is a descriptive study on the perspective of PPTI (Industrial Land Use Agreement) tenant companies as customers of the SIER Industrial Estate in Surabaya, East Java. PT Surabaya Industrial Estate Rungkut (SIER) as the manager of the largest Industrial Estate in East Java, realizes that the loyalty of customer companies is a very strategic factor. This study aims to analyze the Customer Satisfaction Index (CSI), Customer Dissatisfaction Index (CDI), Customer Loyalty Index (CLI), Customer Engagement Index (CEI), in the SIER Industrial Estate Surabaya.The method used is a sequential explanatory research method, which is a quantitative descriptive research. The population that is determined is 467 respondents, and then a sample of 120 respondents is taken from representatives of SIER customer companies. The results of this study indicate that the CSI is very high at 78.1, the CDI is at a low level of 4.8, the CLI and the CEI is classified as very high at 89.01. The high appreciation in the SERVQUAL dimension shown in CSI shows that PPTI tenant customer satisfaction is already high, although there are still many things that need to be improved. In addition to the systematic efforts that must be made by PT SIER in improving infrastructure, the psychological factors of customers who require the presence of management as problem solving for customer business problems should be a priority in the future.Keyword: Customer Satisfaction Index, Customer Dissatisfaction Index Customer Loyalty Index, Customer Engagement Index
Increase The Community By Cultivating An Entrepreneurial Spirit Through Nusantara Culinary "Ayam Geprek" in Rainbow Village Perlis, Malaysia Justita Dura; Nur Lailatul Aqromi; Siti Nurul Afiyah; Wa Ode Irma Sari; Mulyaningtyas Mulyaningtyas; Mariana Puspa Dewi; Rifki Hanif; Hironimus Hari Kurniawan; Setyorini Setyorini; Adriani Kalalembang; Layli Dwi Rohmatunnisa; Puji Subekti
Jurnal Pengabdian Masyarakat Vol 4 No 2 (2023): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v4i2.2027

Abstract

Purpose: The purpose of this community service activity is to connect Indonesian local culture, especially through Ayam Geprek dishes, with international tourists visiting Rainbow Village Perlis, Malaysia. Method: This community service was carried out in Rainbow Village, Perlis, Malaysia. Its activities include a series of carefully planned stages. Preparation begins with an internal coordination meeting to draw up a detailed plan and divide tasks. Next, the team had a meeting with the local community and presented the concept of the project. Ayam Geprek cooking demonstration was conducted on the hall premises. Practical Applications: The results of the Ayam Geprek cooking demonstration activity showed a very positive response from international tourists in Malaysia. They rated this dish spicy but very tasty and impressive. This indicates the great potential of Ayam Geprek as a culinary attraction for tourists. The active involvement of the community in this activity also plays an important role in facilitating the introduction of Javanese cultural elements through Ayam Geprek dishes. Conclusion: Ayam Geprek cooking demonstration activities have been successful in achieving its goals. The positive response from international tourists shows the great potential of Ayam Geprek as a culinary attraction. It is hoped that this project will strengthen the relationship between Indonesia and Malaysia, particularly in the cultural and culinary context, as well as enrich the experience of international tourists in Malaysia.
PERAN PERCEIVED VALUE, TECHNOLOGICAL READINESS, DAN COST-BENEFIT ANALYSIS PADA ADOPSI FITUR PREMIUM ARTIFICIAL INTELLIGENCE OLEH KALANGAN PELAKU BISNIS SURABAYA Kurniawan, Hironimus Hari; Wardana, Ditya
Jurnal Manajemen dan Profesional Vol. 5 No. 1 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i1.2275

Abstract

Abstrak: Penelitian ini bertujuan untuk mengeksplorasi peran nilai yang dirasakan dan kesiapan teknologi dalam adopsi fitur premium Artificial Intelligence (AI) di kalangan pelaku bisnis di Surabaya, Indonesia. Populasi penelitian ini adalah pelaku bisnis yang aktif di Surabaya yang menggunakan atau berencana menggunakan fitur premium AI. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan total sampel sebanyak 217 pelaku bisnis. Data dikumpulkan melalui survei online yang didistribusikan menggunakan Meta Ads dan dianalisis menggunakan SPSS (Statistical Package for the Social Sciences). Temuan dari penelitian ini menunjukkan bahwa nilai yang dirasakan dan kesiapan teknologi secara signifikan mempengaruhi adopsi fitur premium AI, dengan model regresi menjelaskan 77% dari varians dalam adopsi AI (R² = 0.77). Nilai Cronbach's alpha untuk konsistensi internal item survei adalah 0.87 untuk nilai yang dirasakan dan 0.82 untuk kesiapan teknologi. Analisis kualitatif dari jawaban terbuka mengungkapkan bahwa pelaku bisnis melihat manfaat signifikan dari AI dalam meningkatkan efisiensi operasional dan analitik data, meskipun ada tantangan seperti kebutuhan pelatihan dan biaya tinggi. Kesimpulannya, penelitian ini menyoroti pentingnya meningkatkan nilai yang dirasakan dan kesiapan teknologi untuk mendorong adopsi fitur premium AI. Pengembang AI dan pembuat kebijakan harus fokus pada strategi untuk meningkatkan kegunaan, kemudahan penggunaan, dan dukungan infrastruktur untuk memfasilitasi adopsi yang lebih luas dan efektif di kalangan pelaku bisnis di pasar yang sedang berkembang.
ANALISIS VISUAL DALAM BRAND EQUITY PADA IKLAN UNIQLO “LIVE LIFE IN FLANNEL” Hironimus Hari Kurniawan; Nicholaus Wayong Kabelen
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 2 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i2.21473

Abstract

This study analyzes Uniqlo's Live Life in Flannel advertisement using a semiotic approach to understand the visual and audio symbols employed and their impact on Uniqlo’s brand equity. This qualitative research utilizes video advertisement analysis to identify key elements such as color, visual narration, and audio composition that build a positive perception of Uniqlo's flannel products. The study also includes interviews with consumers who interact with Uniqlo's flannel products at its Surabaya store to gain further insights into their perceptions of product quality and brand image.The analysis results show that the Live Life in Flannel advertisement successfully creates strong associations between Uniqlo’s flannel products and symbols of friendship, comfort, and confidence. These symbols effectively shape brand awareness and brand associations in consumers' minds, reinforcing the perceived quality of Uniqlo's flannel products. Thus, this study highlights the importance of semiotic analysis in understanding the role of visual and audio elements in strengthening brand image and provides insights into how Uniqlo can leverage visual strategies to enhance its brand equity in a competitive market
Introduction of Indonesia's Halal Industry to the Filipino Society Dura, Justita; Cahyaningtyas, Fadilla; Indahsari, Rina Dewi; Aqromi , Nur Lailatul; Afiyah, Siti Nurul; Setyorini, Setyorini; Arifin, Samsul; Kurniawan, Karolus Danar; Kurniawan, Hironimus Hari; Kala'lembang, Adriani
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2567

Abstract

Purpose: This research aims to introduce and educate the Filipino people about the Indonesian halal industry. Method: Educational programs are carried out through seminars, workshops and consultation sessions. The seminar provides theoretical knowledge about the concept and importance of halal products. Practical Applications:Filipinos will have a better understanding of halal products and their importance, so they can make more informed choices. Entrepreneurs in the Philippines will be equipped with the knowledge and skills to develop products that meet international halal standards. Increasing cooperation between Indonesia and the Philippines in the halal industry, strengthening bilateral and economic relations between the two countries. Conclusion:This educational program succeeded in increasing awareness and knowledge about the Indonesian halal industry among the Filipino people. This program provides practical guidance for entrepreneurs in developing halal products, contributes to the growth of the halal market in the Philippines, and strengthens bilateral relations between Indonesia and the Philippines
ANALISIS NETNOGRAFI PERSEPSI KONSUMEN INDONESIA PADA KENDARAAN LISTRIK BYD: STUDI PADA ASPEK BRAND AWARENESS, BRAND IMAGE, PERCEIVED RISK, DAN PURCHASE INTENTION Kurniawan, Hironimus Hari; Yogatama, Ahmad Nizar
Jurnal Manajemen dan Profesional Vol. 6 No. 2 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i2.2723

Abstract

Meningkatnya popularitas merek kendaraan listrik (EV) asal Tiongkok telah menarik perhatian yang semakin besar di pasar negara berkembang, termasuk Indonesia. Namun demikian, persepsi konsumen terhadap merek-merek ini masih belum banyak diteliti, khususnya dalam ruang digital tempat wacana publik berkembang secara spontan. Penelitian ini bertujuan untuk mengkaji bagaimana konsumen Indonesia memandang BYD, salah satu produsen EV terkemuka dari Tiongkok, melalui perspektif brand awareness, brand image, perceived risk, dan purchase intention. Dengan menggunakan pendekatan netnografi, penelitian ini mengumpulkan dan menganalisis 549 komentar publik dari pengguna YouTube Indonesia pada sejumlah video yang menampilkan kendaraan BYD. Data dikodekan dan dianalisis secara tematik menggunakan perangkat lunak NVivo 14 untuk mengidentifikasi pola berulang dalam sentimen konsumen. Temuan menunjukkan bahwa perceived risk menjadi topik yang paling dominan dalam diskusi (40,25%), dengan kekhawatiran utama berkisar pada keandalan baterai, ketersediaan layanan purna jual, dan nilai jual kembali
THE IMPACT OF PRICE AND FACILITIES ON EV PURCHASE INTENT THROUGH INNOVATIVE BEHAVIOR Kurniawan, Hironimus Hari; Sidi, Agus Purnomo
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.988

Abstract

This study analyzes the influence of facilitating conditions and prices on the purchase intention of electric vehicles (EVs) in Indonesia by examining the mediating role of innovative behavior. Data from 362 respondents in six major cities were processed using PLS-SEM. The results show that facilitating conditions and prices directly and significantly influence buying intent, as well as influencing innovative behavior. Innovative behavior also has a significant effect on purchase intent. In the mediation test, innovative behaviors did not mediate the relationship between the facilitating conditions and the purchase intent. However, it significantly mediates the relationship between price and purchase intent. This indicates that prices influence buying intent indirectly through innovative behavior. The key implications are the need for a holistic marketing strategy that focuses on building a supporting ecosystem, as well as communicating long-term economic value to attract innovative consumers.
THE ROLE OF ENVIRONMENTAL AWARENESS, INNOVATION, AND PRICE IN ENCOURAGING INTEREST IN BUYING ELECTRIC VEHICLES Hironimus Hari Kurniawan; Agus Purnomo Sidi
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.825

Abstract

This study aims to identify and analyze the influence of environmental awareness variables, innovative behavior, and price on electric vehicle (EV) buying interest in Indonesia. Using a quantitative approach, data was collected through an online survey involving 225 respondents from various major cities in Indonesia. The results of the analysis show that environmental awareness (X1) and price (X3) have a significant positive correlation with the buying interest of electric vehicles, with Spearman correlation values of 0.696 and 0.766, respectively. This indicates that the higher the environmental awareness and positive perception of the price of electric vehicles, the greater the interest of consumers to buy electric vehicles. In contrast, innovative behavior (X2) showed a weaker correlation with buying interest, with a correlation value of 0.375, indicating that technological innovation, while valued, is not a dominant factor in the purchase decision of electric vehicles. The coefficient of determination (R²) of 0.604 reveals that 60.4% of the variation in electric vehicle buying interest can be explained by these three variables, while the remaining 39.6% may be influenced by other factors such as product quality and infrastructure availability. These findings provide insights for electric vehicle manufacturers and policymakers to prioritize environmental and price awareness factors in their marketing strategies to drive wider adoption of electric vehicles in Indonesia. 
Co-Authors Adriani Kala'lembang Adriani Kalalembang Agus Purnomo Sidi Aqromi , Nur Lailatul Fadilla Cahyaningtyas Fadilla Cahyaningtyas Hanif, Rifki Heru Kustanto Justita Dura Justita Dura Kabelen, Nicholaus Wayong Kala'lembang, Adriani Karolus Danar Kurniawan Kurniawan, Karolus Danar Layli Dwi Rohmatunnisa mulyaningtyas, mulyaningtyas Nur Lailatu Aqromi Nur Lailatul Aqromi Puji Subekti Puspa Dewi, Mariana Rina Dewi Indahsari Rina Dewi Indahsari Samsul Arifin Samsul Arifin Setyorini Setyorini Setyorini Setyorini Siti Nurul Afiyah Siti Nurul Afiyah Siti Nurul Afiyah Wa Ode Irma Sari Wardana, Ditya Yogatama, Ahmad Nizar