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All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurnal Pengabdian Masyarakat Asia
Hironimus Hari Kurniawan
Institut Teknologi dan Bisnis Asia Malang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Increase The Community By Cultivating An Entrepreneurial Spirit Through Nusantara Culinary "Ayam Geprek" in Rainbow Village Perlis, Malaysia Justita Dura; Nur Lailatul Aqromi; Siti Nurul Afiyah; Wa Ode Irma Sari; Mulyaningtyas Mulyaningtyas; Mariana Puspa Dewi; Rifki Hanif; Hironimus Hari Kurniawan; Setyorini Setyorini; Adriani Kalalembang; Layli Dwi Rohmatunnisa; Puji Subekti
Jurnal Pengabdian Masyarakat Vol 4 No 2 (2023): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v4i2.2027

Abstract

Purpose: The purpose of this community service activity is to connect Indonesian local culture, especially through Ayam Geprek dishes, with international tourists visiting Rainbow Village Perlis, Malaysia. Method: This community service was carried out in Rainbow Village, Perlis, Malaysia. Its activities include a series of carefully planned stages. Preparation begins with an internal coordination meeting to draw up a detailed plan and divide tasks. Next, the team had a meeting with the local community and presented the concept of the project. Ayam Geprek cooking demonstration was conducted on the hall premises. Practical Applications: The results of the Ayam Geprek cooking demonstration activity showed a very positive response from international tourists in Malaysia. They rated this dish spicy but very tasty and impressive. This indicates the great potential of Ayam Geprek as a culinary attraction for tourists. The active involvement of the community in this activity also plays an important role in facilitating the introduction of Javanese cultural elements through Ayam Geprek dishes. Conclusion: Ayam Geprek cooking demonstration activities have been successful in achieving its goals. The positive response from international tourists shows the great potential of Ayam Geprek as a culinary attraction. It is hoped that this project will strengthen the relationship between Indonesia and Malaysia, particularly in the cultural and culinary context, as well as enrich the experience of international tourists in Malaysia.
ANALISIS VISUAL DALAM BRAND EQUITY PADA IKLAN UNIQLO “LIVE LIFE IN FLANNEL” Hironimus Hari Kurniawan; Nicholaus Wayong Kabelen
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 2 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i2.21473

Abstract

This study analyzes Uniqlo's Live Life in Flannel advertisement using a semiotic approach to understand the visual and audio symbols employed and their impact on Uniqlo’s brand equity. This qualitative research utilizes video advertisement analysis to identify key elements such as color, visual narration, and audio composition that build a positive perception of Uniqlo's flannel products. The study also includes interviews with consumers who interact with Uniqlo's flannel products at its Surabaya store to gain further insights into their perceptions of product quality and brand image.The analysis results show that the Live Life in Flannel advertisement successfully creates strong associations between Uniqlo’s flannel products and symbols of friendship, comfort, and confidence. These symbols effectively shape brand awareness and brand associations in consumers' minds, reinforcing the perceived quality of Uniqlo's flannel products. Thus, this study highlights the importance of semiotic analysis in understanding the role of visual and audio elements in strengthening brand image and provides insights into how Uniqlo can leverage visual strategies to enhance its brand equity in a competitive market
Co-Authors Adriani Kalalembang Hanif, Rifki Justita Dura Kabelen, Nicholaus Wayong Layli Dwi Rohmatunnisa mulyaningtyas, mulyaningtyas Nur Lailatul Aqromi Puji Subekti Puspa Dewi, Mariana Setyorini Setyorini Siti Nurul Afiyah Wa Ode Irma Sari