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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Annals of Human Resource Management Research
Parlagutan Silitonga
Universitas ASA Indonesia, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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The Effect Of Product Innovation And Lifestyle On Brand Trust, Customer Satisfaction And Repurchase Intention Ade Kurniawan; Parlagutan Silitonga
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6175

Abstract

This study aims to determine the effect of product innovation and lifestyle on brand trust, customer satisfaction and repurchase intentions at Pizza Hut Restaurants in the West Jakarta area. The population in this study were all customers of Pizza Hut Restaurants in the West Jakarta area. This study involved 230 respondents who were collected using questionnaire distribution with purposive sampling technique. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software. The results of this study indicate that product innovation has a positive and significant effect on brand trust, customer satisfaction and repurchase intentions. In addition, lifestyle also has a positive and significant effect on brand trust, customer satisfaction and repurchase intentions. Brand trust has a positive and significant influence on customer satisfaction. Customer satisfaction has a positive and significant influence on repurchase intentions. Thus, product innovation and lifestyle play an important role in efforts to create brand trust, increase customer satisfaction and encourage customer repurchase intentions.
Customer Focus and Organisational Culture Increasing Work Life Balance Moderated by Supportive Management Sigit Dani Nugroho; Agus Riyanto; Parlagutan Silitonga
Annals of Human Resource Management Research Vol. 6 No. 1 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i1.3502

Abstract

Purpose: Demanding work-life balance is a human right; therefore, this study aimed to design evidence-based interventions to improve work-life balance. Research Methodology: This study was conducted from December 2024 to March 2025, involving 220 respondents who were employees of an industrial company in the Cikarang, Karawang, and Jakarta regions. The instrument was tested for validity and reliability among 30 respondents prior to the actual survey. Data were analyzed by PLS-SEM using SmartPLS software version 3.0. Results: The organizational culture and supportive management in promoting work-life balance also suggest that their interaction effects are limited in this context. These findings offer theoretical and practical implications for developing comprehensive HR strategies to promote employee well-being. Conclusions: This study provides empirical evidence that organizational culture and supportive management play significant and independent roles in shaping employees' perceptions of work-life balance (WLB). Among the examined variables, supportive management was the most influential factor, followed closely by organizational culture. Limitations: The respondents were permanent staff, excluding non-permanent staff on contract. Limitations: The respondents were permanent staff, excluding non-permanent employees on a contract basis, even though their WLB matters. Contributions: This study contributes to the body of knowledge on managing work-life balance through cultural engagement and supportive management.
Co-Authors Ade Kurniawan Agus Riyanto Sigit Dani Nugroho