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Ni Wayan Rika Ardiani
Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
Humanities Social Sciences Other

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POST-PANDEMIC VIRTUAL MICE ACTIVITIES Ni Putu Diah Pitria; Ni Putu Dewi Primadini Putri; Ni Wayan Rika Ardiani; Devia Preopi Arika Putri
Ride: Journal of Cultural Tourism and Religious Studies Vol. 1 No. 2 (2023): Vol 1 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v1i2.3098

Abstract

The COVID-19 pandemic has led to social restrictions and the spread of the virus, affecting in-person gatherings and resulting in changes in the world of the tourism industry, particularly in the MICE sector, which has shifted to virtual events. The MICE industry itself encompasses organizers and suppliers who manage and deliver all aspects of an event. Professional MICE events comprise several aspects of large-scale gatherings, such as travel agencies, creative design services, catering, marketing, and logistics. MICE is a business activity that can provide benefits, especially in the tourism sector. In this study, MICE activities are analyzed from the perspective of virtual events using a literature review research method, which is a qualitative research approach that gathers data from various sources. The results of this research have revealed a new innovation in the form of virtual MICE activities, which have received both positive and negative responses from the public due to considerations of the positive and negative impacts of virtual MICE activities on society.
Co-Authors Devia Preopi Arika Putri Ni Putu Dewi Primadini Putri Ni Putu Diah Pitria