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STRATEGI PEMASARAN PRODUK KEMASAN MELALUI SALURAN DISTRIBUSI DAN KUALITAS PELAYANAN TERHADAPTINGKAT KEPUASAN KONSUMEN PADA PT. INDOGRAVURE DI CIPUTAT TANGERANG SELATAN Deni Indra Purnama Koto
Equilibrium Point : Jurnal Manajemen dan Bisnis Vol 2, No 1 (2019): EQUILIBRIUM POINT : JURNAL MANAJEMEN DAN BISNIS
Publisher : Sekolah Tinggi Manajemen IMMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/ebp.v2i1.381

Abstract

Strategy Marketing is tip of lance a company and very support and also fluent process the make-up of tidiness product sales revenue. professional and good Service quality a[n network to realize level satisfaction of his consumer. Satisfaction of consumer is mirroring of efficacy of company in marketing tidiness product which have been yielded by him. As for intention of this research is to know by together what is there is influence of Channel Distribution variable (X1) and Quality service (X2) to variable Satisfaction of Consumer (Y) at PT. Indogravure in Ciputat Tangerang South.Technique intake of sampel in this research is conducted with Random Sampling that is way intake of sampel at random regardless of existing strata in sampel. Where every population member have is same opportunity to be selected as sampel.Result Channel Distribution variable correlation analysis (X1) to Satisfaction of Consumer (Y) expressed there is positive influence with value equal to 0,917 or 84,1%, this matter there is very strong influence. This matter need in proving with hypothesis test between Channel Distribution variable (X1) to Satisfaction of Consumer (Y) obtained by value of to = 4,693 t0,05 (70) = 1,669, hence Ho refused and Is ha accepted, meaning there is influence isn't it. So also variable of[is Quality of Service (X2) to Satisfaction of Consumer (Y) expressed there is obtained by positive influence of value equal to 0,944 arau 89,1%, this matter show there is very strong influence, this matter isn't it with hypothesis test obtained by value test to = 8,001 t0,05 (70) = 1,669, hence Ho refused and Is ha accepted can be expressed there is influence isn't it. y together there is very strong and positive influence between Channel Distribution variable (X1) and Quality Service (X2) to Satisfaction of Consumer (Y) obtained by correlation value (R) equal to 0,958 and R Square 0,917 or the influence level of equal to 91,7%. This matter require to be proved with test of FCount obtained by value equal to 381,303 where the value bigger than Ftable with df = 71 and value of Ftable equal to 2,740 with level isn't it equal to 0,000 because 0,000 0,05, hence can be told by together Channel Distribution variable (X1) and Quality Service (X2) to Satisfaction of Consumer (Y) have an effect on isn't it.
PENGARUH SISTEM PENGHARGAAN DAN KEPEMIMPINAN KEPALA SEKOLAH TERHADAP KINERJA GURU (DI SMAMETHODIST JAKARTA UTARA) Munir Azhari; Deni Indra Purnama Koto
Equilibrium Point : Jurnal Manajemen dan Bisnis Vol 3, No 1 (2020): EQUILIBRIUM POINT : JURNAL MANAJEMEN DAN BISNIS
Publisher : Sekolah Tinggi Manajemen IMMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/.v3i1.398

Abstract

School is an organization consisting of a group of people who work together to achieve predetermined goals. For cooperation to work well, all elements in the organization, especially human resources, must be actively involved and have the drive to achieve goals together. The Principal in this case as the Leader has an important role to mobilize subordinates including himself.In order for human resources to be mobilized in order to achieve organizational goals, it is necessary to implement a reward system. The reward system is a leader's effort in appreciating services for teacher work, so that it can encourage work more actively and potentially. Performance-based reward systems are one of the important control tools used to foster enthusiasm for teachers. With this award, teachers are expected to be more motivated in carrying out their tasks and feel valued their efforts.The purpose of this study was to determine the relationship between the reward system and leadership of the school principal and the performance of teachers in North Jakarta Methodist High School.This study involved teachers in North Jakarta Methodist High School, amounting to 30 people as research samples. Data collection techniques using a questionnaire guided by the Likert scale. Data processing in this study uses the Statistical Product and Service Solution (SPSS) program for Windows version 22. The statistical tests used include validity, reliability, correlation coefficient, determination coefficient, hypothesis testing and multiple regression analysis.Based on the results of data processing it is produced that there is a very high influence of the reward system with the principal's leadership on the teacher's performance of 0.937 with a determination rate of 87.79% with the multiple linear regression equation Y = 37.555 + 0.293x1 + 0.384x2).