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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi Jurnal Kajian Akuntansi, Auditing dan Perpajakan
Donant Alananto Iskandar
Universitas Kalbis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Harga, Store Atmosphere, Kualitas Produk, dan Pelayanan terhadap Kepuasan Pelanggan Lawless Burgerbar Kemang Alvindra Taufik Pratama; Salsa Dilla; Donant Alananto Iskandar
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v10i1.600

Abstract

Fast food, is a food with a fast-manufacturing process. According to the Statista website, the level of Indonesian people's fast-food consumption increased in 2018 to 36.81% of the total respondents. This shows that fast food is one type of food that is favored by all people. Researchers are interested in conducting research that aims to determine the effect of price, store atmosphere, product quality, and service quality, on customer satisfaction at Lawless Burgerbar Kemang. The sample of this study used a non-probability sampling sample of 125 customers at Lawless Burgerbar Kemang. This study uses primary data through distributing questionnaires to customers of Lawless Burgerbar Kemang. The data analysis technique uses multiple linear regression analysis, f-test and t-test using SPSS version 26. The conclusion of this study is that price has a positive and significant effect on customer satisfaction. Then store atmosphere, product quality, and service have no partial significant effect on customer satisfaction. Advice that can be given by Lawless Burgerbar Kemang should be to improve the quality of their product.
Analisis Pengaruh Struktur Modal, Profitabilitas, dan Likuiditas Terhadap Harga Saham Indeks LQ45 Periode 2020-2023 Josh Rade; Florencia Irena Lawita; Donant Alananto Iskandar
Jurnal Kajian Akuntansi, Auditing dan Perpajakan Vol 1, No 2 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jkaap.2024.v1i2.12195

Abstract

Peneliti mengambil keputusan dalam menentukan riset ini guna menganalisa dampak rasio-rasio keuangan terutama DER, ROE, dan CR terhadap Harga Saham pada emiten yang tergabung indeks LQ45 dan tercatat di BEI. Populasi yang ditentukan pada riset ini ialah emiten yang tergabung indeks LQ45 secara terus menerus pada tahun 2020-2023. Sampel yang didapat terdiri atas 28 emiten yang diambil kriterianya berdasarkan metode purposive sampling. Metode analisis data terhadap riset ini ialah analisis regresi linear berganda dengan bantuan perangkat lunak Microsoft Excel dan IBM SPSS 27. Hasil penelitian ditemukan bahwasannya dalam parsial prediktor DER mempengaruhi secara tidak signifikan dengan arah negatif terhadap Harga Saham, ROE mempengaruhi secara signifikan dengan arah positif terhadap Harga Saham, dan CR mempengaruhi secara signifikan dengan arah positif terhadap Harga Saham. Secara simultan, variabel DER, ROE, dan CR mempengaruhi secara signifikan terhadap Harga Saham.
Co-Authors Alvindra Taufik Pratama Florencia Irena Lawita Josh Rade Salsa Dilla