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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Putri Ayu Agustien
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Harga dan Customer Review Terhadap Minat Beli Produk Mascara Maybelline pada Pengguna Shopee Mall Indonesia Putri Ayu Agustien; Donant Alananto Iskandar
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This study describes the effect of price and customer reviews on the purchase intention of Maybelline mascara products among Shopee Mall Indonesia users in Jakarta. This study uses a quantitative method by distributing questionnaires with Google formto 152 respondents which is then processed using the SPSS version 13.0 program using a saturated sampling technique to take sample data. The results of the hypothesis test (ttest) thatthe price does not have a positive effect on buying interest with a t count value of 1.558 <ttable of 1.976. the results of the hypothesis test (ttest) thatcustomer reviews have a positive effect on buying interest with a t-count value of 9.425 > t-table 1.976.
Co-Authors Donant Alananto Iskandar