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Budi Astuti
Program Studi Manajemen Fakultas Bisnis dan Ekonomika Universitas Islam Indonesia Yogyakarta
Economics, Econometrics & Finance

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Analisis Faktor-Faktor yang Berpengaruh terhadap Behavioural Intention to Use E-Wallet Bagi Generasi Z Indonesia Muhammad Faizul Haqi; Budi Astuti
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.805

Abstract

Cashless payments via digital systems in the current era are seen as a modern payment alternative in several countries, including Indonesia. The emergence of digitalization via the internet has accelerated globalization and payment systems from manual transactions to online transactions. That is why in this day the behavioral intention to use e-wallets is increasingly high among Gen Z in almost all regions of Indonesia. Gen Z was born in an era of technological progress, where their behavior is very dependent on internet technology. This research purposes to analyze the effect of performance expectancy, effort expectancy, social influence, facilitating conditions, perceived compatibility, and trust on behavioural intention to use e-wallet. Populations in this research are Gen Z in Indonesia. Sampling in this research using convenience sampling technique through a questionnaire method, and collected as many as 169 samples in accordance with the criteria. In this research using SPSS version 20 to process data. The results showed that effort expectancy, facilitating conditions, and perceived compatibility had a positive effect to behavioural intention to use e-wallet. While performance expectancy, and trust had not a positive effect to behavioural intention to use e-wallet. And social influence had not a negative effect to behavioural intention to use e-wallet.
Faktor – Faktor yang Mempengaruhi Purchase Intention Liana Musfira; Budi Astuti
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.812

Abstract

With the increasingly advanced development of the internet, many people are purchasing goods online. People's increasing purchasing intentions indicate consumptive behavior. This is supported by the rise of platforms on social media that present a wide selection of goods. One of them is TikTok which is full of offers and promotions that make TikTok users interested in making purchases. This research aims to analyze the influence of perceived ease of use, perceived usefulness, structural assurance, social influence, and intimacy on purchase intention. The population in this study are users of the TikTok application in Indonesia. The samples in this study were taken using purposive sampling techniques and questionnaire methods and obtained 170 samples that met the convenience sampling criteria. This research uses data processing software SPSS version 26. The research results show that perceived ease of use, perceived usefulness, structural assurance, social influence, influence purchase intention. Meanwhile, intimacy has no effect on purchase intention.
Co-Authors Liana Musfira Muhammad Faizul Haqi