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All Journal Jurnal Ekonomi Bisnis dan Kewirausahaan
Siti Khomsatun
STIA Bagasasi Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Kendala Usaha Mikro, Kecil dan Menengah (UMKM) Di Kabupaten Bandung Pelangi Angga Saputri; Siti Khomsatun; Sunandie Eko Ginanjar
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 1 Januari 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jebiskwu.v13i1.1717

Abstract

MSMEs are businesses owned and run by households, small business entities, groups or individuals. As a developing country, Indonesia places MSMEs at the center of the regional economy to encourage the potential for independence to grow in society, especially in the economic sector. In Indonesia, MSMEs cannot be eliminated because the distribution of people's income is greatly helped by their existence. This research was conducted to determine the restrictive factors (barriers) in the development of MSMEs in Bandung Regency. This study aims to analyze the potential of small and medium-scale creative industries in Bandung Regency to increase income. This research uses qualitative methods with a descriptive-comparative research type. From the studies above, several important factors that influence the development of MSMEs in Bandung Regency include media factors for promotion and marketing, as well as other factors that were not researched. Apart from that, the implementation of the People's Business Credit (KRU) policy and the use of audit designs are also concerned with increasing the income and performance of MSMEs in Bandung Regency. This research has benefits for researchers and readers in identifying obstacles, increasing income, and analyzing the implementation of relevant policies for the development of MSMEs in Bandung Regency.
Co-Authors Pelangi Angga Saputri Sunandie Eko Ginanjar