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All Journal Gema Jurnal Dimensi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ibnu Suryo
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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NARRATIVE REVIEW: MANAJEMEN SYSTEMATIC RISK DAN UNSYSTEMATIC RISK UNTUK MENINGKATKAN EXPECTED RETURN Sitti Mukarromah; Ibnu Suryo; Peni Febrianita Meliana
GEMA Vol 35 No 02 (2023): GEMA
Publisher : LP3M

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to explain the extent of the influence of systematic risk and unsystematic risk in an effort to increase the company's expected return. This research is a type of descriptive research through literature review. The data collection technique consists of collecting archival data, namely 11 published articles or national journals, then analyzing their contents. Based on several research results, systematic risk has a positive and significant influence on expected returns, this is because shares are influenced by systematic factors such as: war, inflation, recession and high interest rates, so risk cannot be eliminated by diversification. Meanwhile, several research results show that unsystematic risk has varying significance on expected profits. Investors are advised to consider this risk and diversify by investing their capital in several stocks that will form a portfolio. The results of the literature review show that companies need to pay attention to systematic risk and unsystematic risk management as an effort to increase the company's expected return
Keputusan Pembelian Produk MS Glow Skincare Ditinjau dari Celebrity Endorser, Citra Merek, dan Kepercayaan Konsumen: Studi pada Pengguna Produk MS Glow Skincare Store di Sukoharjo Yuliyanti Setyaningsih; Sri Hartono; Ibnu Suryo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1815

Abstract

This study will test and assess the relationship between consumer trust, brand image, and celebrity endorsement and its impact on purchase decisions. In this study, descriptive quantitative methods were employed. There were one hundred participants in the purposive sample method of data collection. Multiple linear regression analysis was performed using SPSS version 25 for data analysis. These results highlight the significant influence that celebrity endorsements have on consumers' decisions to buy MS Glow skin care products. The t-test carried out on the celebrity endorsement variable produces a value of 3.095 with a significance level of 0.003 below 0.05. This shows that the calculated t value exceeds the table t value. The brand image variable has a t value of 3.145 and a significance level of 0.002 which is below the limit of 0.05. The trust variable has a t value of 2.519 and a significance level of 0.013 which is below 0.05. In this regard, a conclusion can be drawn that positively and significantly the choice of purchasing MS Glow skin care products is influenced by brand image.
Minat Beli Ulang Ditinjau Dari Lifestyle, Customer Experience, Dan Brand Trust Sepatu Converse Pada Generasi Z Di Surakarta Achmad Nur Khomarudin; Supawi Pawenang; Ibnu Suryo
JURNAL DIMENSI Vol 15, No 1 (2026): Jurnal Dimensi (March 2026)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v15i1.8931

Abstract

Tujuan penelitian ini adalah untuk menganalisis dan menjelaskan pengaruh Lifestyle, Customer Experience, dan Brand Trust terhadap minat beli ulang sepatu converse pada generasi Z di Surakarta. Penelitian menggunakan pendekatan kuantitatif. Populasi penelitian ini adalah generasi Z di Surakarta yang pernah membeli sepatu converse minimal 3 kali dengan jumlah populasi tidak terhingga. Penentuan sampel menggunakan rumus Lemeshow sehingga diperoleh 100 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan kriteria pernah membeli sepatu converse minimal 3 kali, Generasi Z di Surakarta, dan berusia Gen Z yaitu 17-28 tahun. Teknik analisis yang digunakan meliputi uji validitas dan reliabilitas, uji asumsi klasik, regresi linier berganda, uji kelayakan model (F), uji parsial (t), dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa Brand Trust memiliki pengaruh paling dominan terhadap minat beli ulang, diikuti oleh Customer Experience berpengaruh terhadap minat beli ulang, Lifestyle berpengaruh terhadap minat beli ulang. Semakin baik penerapan Lifestyle, Customer Experience, dan Brand Trust semakin tinggi tingkat minat beli ulang. Secara simultan, ketiga variabel tersebut terbukti berpengaruh signifikan terhadap minat beli ulang sepatu converse ada generasi Z di Surakarta. Kata Kunci: Lifestyle; Customer Experience; Brand Trust; Minat Beli Ulang
Co-Authors Achmad Nur Khomarudin Peni Febrianita Meliana Sitti Mukarromah Sri Hartono Supawi Pawenang Yuliyanti Setyaningsih