Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bina Bangsa Ekonomika
Muhammad Enrico
Universitas Muhammadiyah Surakarta
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERAN PEMEDIASI PRO-ENVIRONMENTAL ATTITUDE PADA PENGARUH INNOVATIVENESS TERHADAP NIAT BELI PRODUK HERBAL Muhammad Enrico; Rini Kuswati
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.557

Abstract

The purpose of this study was to analyze the role of pro-environmental attitude mediators  on the influence of innovativeness on the purchase intention of herbal products. The type of research used in research uses quantitative methods. The population in this study is the community in Solo Raya. The sampling technique in this study is Non-probability Sampling with purposive sampling techniques. The sample used in this study was 200 respondents. This study used primary data in its preparation. Data were obtained through respondents' answers using a closed type of questionnaire. The data collection method used in this study was by distributing questionnaires. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS Software. The results showed that hedonist innovativeness had a positive and significant effect on purchase intent. Social innovativeness has a positive and significant effect on purchase intent. Hedonist innovativeness has a positive and significant effect on pro-environmental attitudes. Social innovativeness has a positive and significant effect on pro-environmental attitudes. Pro-environmental attitude has a positive and significant effect on purchase intent. Pro-environmental attitudes mediate the influence of hedonist innovativeness on purchase intent, partially. Pro-environmental attitudes mediate the influence of social innovativeness on purchase intent, partially
Co-Authors Rini Kuswati