Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bina Bangsa Ekonomika
Sri Yuliaty
Universitas Paramadina
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH BRAND ATTACHMENT, BRAND EXPERIENCE, & BRAND LOVE, TERHADAP BRAND EQUITY STUDY MEREK SCARLETT KOSMETIK Trisno Trisno; Sri Yuliaty; Nurliya Apriyana
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.601

Abstract

The study has examined the influence of Brand Attachment, Brand Experience, and Brand Love on the Brand Equity focusing on cosmetic Scarlett brand. This research method is quantitative. This research collected primary data by online questionnaire of 100 respondents were knew about Scarlett whitening products. Data retrieval technique using google form questionnaire data. The sampling technique uses purposive sampling method. To prove empirically and validate the proposed model it tested by multiple linear regression methods with the help of SPSS program. The results showed that Brand Attachment, Brand Experience and Brand Love have a positive significant to the Brand Equity of Scarlett Whitening products. The importance of research in the beauty and skin care industry is expected to be a reference in the business world of management that can be used to optimize the development of product variations and brand utilization
Co-Authors Nurliya Apriyana Trisno Trisno