Naomi Olivia Br Manurung
Universitas Negeri Medan

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Perlindungan Penanaman Modal Asing dan Pengaruh Pertembuhuan Ekonomi Berdasarkan Neo-Classical Economy Theory Rotua F N Simanjuntak; Naomi Olivia Br Manurung; Hasyim Hasyim; Riski Daulay; Lany Situmorang
HEMAT: Journal of Humanities Education Management Accounting and Transportation Vol 1, No 2 (2024): Agustus 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v1i2.2775

Abstract

Foreign investment is a leading sector and provides many benefits for the welfare of society. Investment in the tourism sector, especially the hotel sector, is wide open to foreign investors, both full ventures and joint ventures. This research uses normative juridical legal research methods. Regulations regarding Foreign Investment (PMA) in Indonesia are currently in Law Number 25 of 2007 concerning Capital Investment (UUPM) with several amendments through Law Number 11 of 2007 of 2020 on Job Creation. At the time of its birth, the UUPM was considered a breakthrough which was born as a new law and included domestic investment legislation (PMDN). Safe investments require legal protection from the government so that they can be run with a better business plan. Government policies that support investors towards investment security will be a big attraction for investing in Indonesia. To attract investors who want to invest their capital, it is necessary to build a supportive environment, work opportunities and permits that can be mutually beneficial. It can be concluded that politics has a big influence on the entry of foreign investors
Faktor-Faktor yang Mempengaruhi Kesuksesan Usaha Kecil dan Menengah (UKM) Naomi Olivia Br Manurung; Yofanus Pakpahan; Rotua F N Simanjuntak; M Hadi Pratama; M Aqsa Sitompul
Journal of Education Transportation and Business Vol 1, No 2 (2024): Desember 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetbus.v1i2.4121

Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi kesuksesan Usaha Kecil dan Menengah (UKM) di Indonesia. Dalam konteks ekonomi nasional, UKM berperan penting dalam penciptaan lapangan kerja dan pertumbuhan ekonomi. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan populasi UKM di Jakarta, yang melibatkan 60 responden. Hasil analisis menunjukkan bahwa keterbatasan modal, metode pemasaran, dan manajemen memiliki pengaruh signifikan terhadap pertumbuhan UKM. Keterbatasan modal berdampak negatif pada kemampuan ekspansi dan investasi, sementara pemasaran digital dan word-of-mouth terbukti efektif dalam meningkatkan penjualan. Manajemen yang baik juga berkontribusi positif terhadap kinerja UKM. Penelitian ini merekomendasikan agar UKM mencari sumber pendanaan alternatif dan mengoptimalkan pemasaran digital serta pelatihan manajemen.