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All Journal Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen
Eva Fathussyaadah
Universitas Linggabuana PGRI Sukabumi
Economics, Econometrics & Finance

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PERAN TRANSFORMASI DIGITAL DALAM EKOSISTEM INOVASI BERKELANJUTAN: SYSTEMATIC LITERATURE REVIEW BAGI INOVATOR Eva Fathussyaadah
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 2 No. 01 (2026): April
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to identify, evaluate, and integrate various literatures on organizational growth strategies through the Growth with Next Level Innovator conceptual framework. Amidst the dynamics of the Fourth Industrial Revolution (4IR), organizations face the challenge of transcending traditional operational efficiency toward more complex innovation ecosystems. Utilizing the Systematic Literature Review (SLR) method on indexed scientific databases for the 2016–2026 period, this study synthesizes findings from previously fragmented innovation sub-domains. The analysis reveals that advanced (Next Level) growth depends on systemic synergy between four main pillars: platform-based digital entrepreneurship, creative methodologies (design thinking and foresight), sustainable innovation practices (eco-innovation), and adaptive governance policies, including Intellectual Property Rights (IPR) protection. Research findings indicate that digital platforms serve as the primary growth accelerators, while the integration of foresight enables organizations to proactively navigate market uncertainties. However, barriers such as capital constraints and regulatory inconsistencies remain significant challenges, particularly for SMEs. This research provides a theoretical contribution in the form of an integrative working model that links digital capacity with environmental responsibility and strategic policy. Practically, this framework serves as a guide for organizational leaders in building collaborative and sustainable value ecosystems.
SIKAP PRODUK RAMAH LINGKUNGAN, GREEN CONSUMER BEHAVIOR, PENGURANGAN SAMPAH PLASTIK DI SUKABUMI Eva Fathussyaadah
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 2 No. 01 (2026): Oktober
Publisher : PT. ABIG RIZKY PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/reugreug.v2i02.97

Abstract

This study aims to analyze the influence of attitudes toward eco-friendly products on plastic waste reduction behavior in Sukabumi, with green consumer behavior as a mediating variable. quantitative explanatory approach was employed. Data were collected using Likert-scale questionnaires from respondents selected through purposive sampling, with the minimum sample size determined via the Lemeshow formula.. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The structural model testing reveals that attitudes toward eco-friendly products have a positive and significant effect on both green consumer behavior and plastic waste reduction behavior. Additionally, green consumer behavior is proven to significantly and positively influence plastic waste reduction. The mediation analysis confirms that green consumer behavior successfully and significantly mediates the relationship between eco-friendly attitudes and actual plastic waste reduction. These findings offer strategic implications for local government and stakeholders in Sukabumi to design behavioral change campaigns based on environmental conservation to independently reduce single-use plastic waste generation directly from its source.
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