Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Hendri Sucipto
a:1:{s:5:"en_US";s:28:"Universitas Muhadi Setiabudi";}
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Promosi Penjualan dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Caffe Jetto Brebes Hendri Sucipto
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.2993

Abstract

Café is one of the most popular places among young people in this modern era. Cafe business people are competing to improve their performance in order to compete with other café entrepreneurs. Business actors must pay attention to factors that affect consumer satisfaction. The purpose of this study is to determine the effect of promotion quality and service quality on customer satisfaction at Caffe Jetto Brebes. The population in this study was all consumers at Caffe Jetto Brebes amounting to 600 respondents. The sampling technique with the Slovin formula was obtained by 86 respondents. The results of this study stated that there is an influence of sales promotion on consumer satisfaction, there is a significant influence of service quality variables on consumer satisfaction, there is a simultaneous influence of sales promotion and service quality on customer satisfaction at Caffe Jetto Brebes.
Co-Authors