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Nur Hayati
a:1:{s:5:"en_US";s:12:"Stie Stan-Im";}
Economics, Econometrics & Finance Social Sciences

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Gaya Hidup dan Pengaruhnya terhadap Minat Beli Konsumen dalam Perspektif Kualitas Produk Nur Hayati; Deni Jayadi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3258

Abstract

Abstract: This research aims to analyze the influence of product quality and lifestyle on the purchase intention of Mayoutfit consumers. The research method employed is quantitative and verificative, utilizing primary data collected through questionnaires and secondary data from literature reviews. The results of the study indicate that, simultaneously, product quality and lifestyle significantly influence consumer purchase intention. Furthermore, on a partial basis, both product quality and lifestyle exhibit positive and significant effects on the purchase intention of Mayoutfit consumers.
Co-Authors Deni Jayadi