Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JEA17: Jurnal Ekonomi Akuntansi JP-MAS : Jurnal Pengabdian kepada Masyarakat
Shanti Nugroho Sulistyowati
Universitas PGRI Jombang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF AFFILIATE MARKETING AND INFLUENCER MARKETING ON PURCHASE DECISIONS AND DIGITAL MARKETING ACCOUNTABILITY IN E-COMMERCE (STUDY ON STUDENTS OF PGRI UNIVERSITY OF JOMBANG) Shanti Nugroho Sulistyowati; Niwang Anggarda Gali Paramita
JEA17: Jurnal Ekonomi Akuntansi Vol. 11 No. 1 (2026): April
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jea17.v11i1.133492

Abstract

This study aims to examine the utilization of affiliate marketing and influencer marketing in relation to purchasing decisions and digital marketing accountability in e-commerce, with a focus on students at PGRI Jombang University. From an accounting perspective, affiliate marketing and influencer marketing can be viewed as marketing investments whose effectiveness needs to be evaluated through performance measurement and accountability mechanisms. The quantitative approach by applying multiple linear regression analysis in this study. A total of 292 students were selected as samples through a  standard random sampling technique was employed for data acquisition through distribution closed questionnaires, which were then processed using SPSS version 16 data processing software. following the outcomes of the examination, it was found that both affiliate marketing and influencer marketing exert a notable effect on consumer purchasing decisions on e-commerce platforms. This indicates that the incorporation of digital marketing approaches through affiliates and influencers is an effective step in influencing consumer buying behavior among young people. The findings indicate that affiliate marketing and influencer marketing contribute positively to purchasing decisions, suggesting that expenditures on digital marketing activities can generate measurable economic benefits and support marketing performance accountability. The results not only demonstrate the effectiveness of affiliate marketing and influencer marketing in influencing purchasing decisions but also provide evidence for evaluating the accountability of digital marketing expenditures and marketing performance measurement in e-commerce businesses.
PENDAMPINGAN PEMBUATAN AKUN MARKETPLACE (GRABMERCHANT) UNTUK MENJUAL PRODUK RENGGINANG SUPER BANJARSARI Retno Sulistyowati; Shanti Nugroho Sulistyowati; Fahimul Amri
JP-MAS : Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2025): JP-MAS: Volume 7 Nomor 1 Edisi Mei 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas PGRI Jombang)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/h7hx4g33

Abstract

Transformasi digital dalam sektor usaha mikro, kecil dan menengah (UMKM) menjadi strategi penting dalam menghadapi tantangan pemasaran di era digital, namun masih banyak pelaku UMKm yang belum memiliki pemahaman dan keterampilan dalam memanfaatkan platform digital untuk memperluas jangkauan pasar. kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital dan keterampilan teknis pelaku usaha Rengginang Super Desa Banjarsari melalui pendampingan pembuatan akun marketplace GrabMerchant. Metode yang digunakan meliputi identifikasi kebutuhan, sosialisasi, pelatihan teknis serta monitoring dan evaluasi. Hasil kegiatan menunjukkan bahwa peserta berhasil membuat akun GrabMerchant, menggunggah produk secara mandiri, dan mulai menerima pesanan dari platform tersebut. Kegiatan ini berkontribusi dalam mendorong pelaku usaha tradisional untuk beradaptasi dengan ekosistem digital secara lebih efektif. keberhasilan ini menunjukkan bahwa pendekatan praktis dan partisipatif dapat menjadi strategi pemberdayaan UMKM yang relevan, khususnya dalam memperkuat pemassaran produk lokal melalui teknologi digital
Co-Authors Fahimul Amri Niwang Anggarda Gali Paramita Retno Sulistyowati