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Bambang Purwoko Kusumo Bintoro
Dosen Magister Manajemen, Universitas Bakrie Jakarta
Education Mathematics

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DETERMINING FACTORS OF CONTINUANCE INTENTION TO USE QR CODE MOBILE PAYMENT AMONG URBAN MILLENNIALS IN INDONESIA: Empirical Study on DANA Mobile Payment Shella Azizah; Bambang Purwoko Kusumo Bintoro
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.2037

Abstract

This research was conducted in order to determine the parameters of Continuance Intention to Use QR Code Mobile Payment DANA in Urban Millennial population in Indonesia. Using the basis of the DeLone & Mc Lean Information System Success Model, the type of data used is primary data obtained from the questionnaires. The questionnaire were distributed to QR Code Mobile Payment DANA users who were born between 1981 and 2000 and domiciled in the Jakarta Metropolitan area (Jakarta, Bogor, Depok, Tangerang, Bekasi). The method used in sampling is purposive sampling. Obtained data sample of 111 respondents comprised of 66.7% women and 33.3% men. The data was processed using SEM-PLS through the SmartPLS 3 software. The results showed that (1) Trust has a significant effect on Continuance Intention, (2) Flow has a significant effect on Continuance Intention, (3) User Satisfaction has a significant effect on Continuance Intention, (4) has a significant effect on Flow, (5) Flow has a significant effect on User Satisfaction, (6) System Quality has a significant effect on Trust, (7) System Quality has no effect on Flow, (8) System Quality has no effect on User Satisfaction, (9) Information Quality has no effect on Trust (10) Information Quality has no effect on Flow, (11) Information Quality has a significant effect on User Satisfaction, (12) Service Quality has a significant effect on Trust, (13) Service Quality has a significant effect on Flow, (14) Service Quality has no effect on User Satisfaction.
E-SERVQUAL BAKRIE UNIVERSITY ACADEMIC ADMINISTRATION BUREAU USING IMPORTANCE PERFORMANCE ANALISYS Cindy Ladipa Kirana; Bambang Purwoko Kusumo Bintoro
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

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This research was conducted to determine whether there is an influence of the E-Service Quality variable BAA on student satisfaction. As for the objects in this study are the active students of Bakrie University for the odd period 2020/2021 semester 5, 7 and 9 for all majors. The E-Service Quality variables used in this study were Ease of Use & Aesthetic, Responsiveness, Realibility, Information and Security, using the IPA (Importance Performance Analysis) method. The results showed that based on the results of the level of conformity (TKi) showed that the performance given by BAA was good enough but did not fully fulfill the interests in accordance with student expectations. Based on the Importance Performance Analysis diagram, there are three attributes that are the main priority for improvement, namely Aesthetic or Ease of Use - ease of use of online service systems, information or delivery of information and reliability - reliability of BAA employees. For the Gap value or gap <-1, the average overall value obtained is -0.20. This value reflects that the performance of academic administration services has not been able to meet the overall level of student satisfaction, in other words the Academic Administration Bureau services perform quite well significantly, but for several attributes, namely the dimensions of responsiveness and the dimensions of information need to be improved immediately Suggestions for the next research are to add friendliness variables in online services because in this study found unfriendliness in BAA online services.
EXAMINING AUGMENTED REALITY ON PURCHASE INTENTION THROUGH TECHNOLOGY ACCEPTENCE MODEL Zulfi Atika Dewi; Tri Wismiarsi; Bambang Purwoko Kusumo Bintoro
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

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Abstract

The increasing number of smartphone and internet users has made Indonesia a potential country to develop digital technology. Digitalization drives marketplaces in Indonesia larger than before, and this increases competition. Augmented Reality (AR) is a form of increasing competition in the retail industry. AR is an interactive technology that combines the real world with the virtual world, then projected at the same time. Since AR is a new digital application, so the use of this application is still limited. Sephora is one of few companies that has applied AR technology in its application. This is why this study looks at the effect of AR technology, especially its mediation effect on Technology Acceptance Model (TAM) and purchase intention. This research is a quantitative study. The number of respondents for this research is 200. Structural Equation Model (SEM)-PLS (partial least square) was used to analyse data collected through a digital survey. The results show that all dimensions of Technology Acceptance Model, except ease of use, have a positive and significant effect on purchase intention. This depicts that, a relatively new technology must benefit the consumers. In addition, technology acceptance model (TAM) significantly mediates the relationship between augmented reality and purchase intention.
The Influence of Company Reputation and Service Quality on Decisions to Purchase Professional Recruitment Services (Case Study of The Headhunter Industry) Fernando Fernando; Dimas Angga Negoro; Bambang Purwoko Kusumo Bintoro
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

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Abstract

This study aims to analyze the effect of company reputation and service quality on purchasing decisions for headhunter services. This study is to determine the basis for consumer considerations in choosing a headhunter company, and for headhunter companies this research can be a reference in maintaining relationships with their customers. There are 3 hypotheses tested, and this study uses quantitative methods by conducting surveys. The sampling method is using probability sampling with a sample size of 115 respondents based on the hair formula. As for analyzing the data of this study using multiple linear regression analysis methods.The company's reputation and service quality both influence the decision to purchase headhunter services, with the main factor having higher relevance being the service quality variable.
Qualitative Analysis Of Determining Factors Of Customer Satisfaction PT. Oso Sekuritas Cab.Galeri MH Thamrin University Karendita Dayri Prawira; Bambang Purwoko Kusumo Bintoro
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

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This study aims to identify factors influencing customer satisfaction in PT.OSO Securities, MH University gallery branch. Thamrin and describe it based on customer perceptions. This research uses a qualitative approach with case study strategy. Data collection techniques used are interviews, observation, and document review. The participants of this study were 25 customers with different backgrounds (students or employees). The results of the study show that factors influencing customer satisfaction in PT.OSO Securities, MH University gallery branch. Thamrin Branch is the excellent relationship between the employee and the costume, accuracy in satisfying customer desires or demand and adequate facilities in the investment gallery. This strategy will always be improved by the employees to provide customer satisfaction in the long term
Effect of Physical Experience Towards Purchase Intention in Online-To-Offline Commerce Fabelio With Perceived Value and Perceived Risk as Mediator Variable Sri Fatmayenti; Lenny Christina Nawangsari; Bambang Purwoko Kusumo Bintoro
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

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Abstract

As Indonesian e-commerce companies start to implement O2O commerce by providing physical store or showroom, Fabelio is also one of the many. However, not many researches found on the effect of the physical experience as one of the characteristics of O2O commerce towards customer purchase intention in Indonesia, despite significant amount of capital spent by Fabelio to provide 20 showrooms in Jabodetabek and Bandung area to date. Hence, it is important for Fabelio to know if their showrooms providing physical experience will affect customers’ purchase intention, and know how to utilize their showrooms to attract more customers. The objective of this research is to find out the effect of physical experience towards purchase intention directly, or with perceived value and perceived risk as mediator variable. This research is a quantitative research, with data used in this study were obtained through a questionnaire given to 56 respondents. SEM PLS method was used to test the model and hypothesis. The result of this study indicates that physical experience affects perceived value and perceived risk directly, perceived value affects purchase intention directly, and physical experience affects purchase intention with perceived value as mediator variable.
Co-Authors Cindy Ladipa Kirana Dimas Angga Negoro Fernando Fernando Karendita Dayri Prawira Lenny Christina Nawangsari Shella Azizah Sri Fatmayenti Tri Wismiarsi Zulfi Atika Dewi